By Jeff Schick
Twenty years is a long time. But it can seem like a millennium in the world of tech, especially when you consider the myriad advances that have come along over the years and the speed with which they’ve transformed business and society.
But among the revolutions and evolutions, mobile technology is arguably one of the most interesting. Not only has the device and network technologies evolved rapidly, leading to amazing scale and adoption – and transforming societies and industries, along the way – but the function and use of the device continues to change.
Research varies slightly, but most reports conclude that the vast majority of mobile users today use their smartphones primarily for email, and then texting, rather than talking.
The change is remarkable when you think of how thrilled we were in mid-to-late 1990’s to be able to call home from the train, the bus, or the car, to let people know we were running late, or early…or to just to say, “Hi.”
It’s definitely a new day…again.
A few weeks ago, my division rolled out what we believe is one of the most socially-evolved messaging solutions that anyone has seen. IBM Verse is a cloud-based email system infused with analytics to make “messaging,” not just email, more efficient and in tune with users’ work and social lives.
After all, email is not supposed to be work, yet, businesses around the world send more than 100 billion of them each day. We think Verse is going to change that dynamic and start bringing real order to people’s organizations, workgroups, and yes, their inboxes.
Today we made available the iPhone app for IBM Verse. Although you can run Verse on handheld devices today, this is an app that’s optimized to run the software. So the look and feel and usability experience is tremendous. In addition, we put Android and iPad apps into beta today. Those should be ready later this quarter.
If you haven’t signed up to experience Verse, it’s easy. You can register to try IBM Verse Basic, a no-cost option to IBM Verse, at http://www.ibm.com/verse.
Or, if you have a paid license to Verse, you can download the IBM Verse mobile app for Apple iPhone directly from the Apple App Store. Note that initially the mobile app is available for paid subscriptions to IBM Verse only.
As the tech industry marches on and innovations abound, mobile computing and messaging will continue to be in lock step aiding and advancing the way people connect.