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Jack Mason
Jack Mason

Since 2004, I’ve been working at the intersection of IBM’s strategic communications frontiers –  most recently the Smarter Planet agenda –  and emerging technology trends such as social computing, 3D/virtual innovations and electronic healthcare.

I helped architect and launch the Greater IBM Connection program, a business innovation network for IBMers past and present that now has more than 100,000 members. I co-founded IBM Virtual Universe Community, 5,000 IBMers around the globe working on the future of 3D environments, and now lead the Virtual Center | IBM Global Business Services a web-based, voice-enabled and easy-to-use 3D collaboration and meeting facility.

As part of the communications team in IBM’s consulting unit, Global Business Services, I orchestrated the social and new media elements of the launch of the company’s Business Analytics & Optimization Services, the biggest expansion of IBM’s consulting capabilities in a decade. And I'm currently working on the startup of our new Smarter Commerce Consulting initiative. The IBM Global Business Services Video Studio is our webcasting and video production and distribution channel. @ibmbizanlytics is our presence on Twitter, which you are welcome to follow.

Most recently, I've been advancing analytics and Smarter Planet through mobile apps for the iPhone and Android smartphones and tablets.

They are extensions of two projects with the fast-growing microblogging platform Tumblr. Our Smarter Planet | Tumblr site, a companion to this blog, is now feeding news and developments via RSS to all 21 topics at Another Tumblr project is The SmarterCities Scan a multimedia collaborative intelligence project on building a planet of smarter cities.

Before joining IBM, my career spanned corporate communications at Time Warner, print and internet journalism at Time Inc. New Media, as well as advertising and communications agencies. I also spent three years reporting on the commercialization of nanotechnology for Small Times, Technology Review, Salon, Forbes/Wolfe Nanotech Report and others.

I graduated from Brown University with a degree in semiotics and Columbia University Graduate School of Journalism.

Recent Posts
March 24th, 2011
March 30th, 2010