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jamesmathewson
jamesmathewson
James is the global search strategy and expertise lead for IBM Marketing and Communications. In addition, he is the author of "Audience, Relevance and Search: Targeting Web Audiences with Relevant Content," available on Amazon.com (http://www.amazon.com/Audience-Relevance-Search-Targeting-Audiences/dp/0137004206). You can read his blog on the subject at www.writingfordigital.com
 
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July 20th, 2010
8:47