Instrumented Interconnecteds Intelligent
James Mathewson
James Mathewson
James is the global search strategy and expertise lead for IBM Marketing and Communications. In addition, he is the author of "Audience, Relevance and Search: Targeting Web Audiences with Relevant Content," available on Amazon.com (http://www.amazon.com/Audience-Relevance-Search-Targeting-Audiences/dp/0137004206). You can read his blog on the subject at www.writingfordigital.com
 
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July 20th, 2010
8:47