By Kim Whitler
What are the biggest challenges facing marketers across the globe? According to a hot-off-the-presses study conducted globally by IBM (500 marketing managers) across 15 different industries, creating growth (through the acquisition of new customers) and sustaining growth (through superior loyalty) is at the very top. Forty-two percent of respondents suggested that acquiring new customers and 36 percent suggested driving loyalty and satisfaction were the biggest challenges facing their organizations.
While these results aren’t earth-shattering as it is likely that a survey a decade ago would have yielded a similar pattern, what is surprising is the items at the bottom. Only 21 percent of the respondents suggested that measuring ROI was the most challenging problem they faced, behind branding, leveraging data, understanding and effectively using social channels, and creating positive experiences for consumers. A few years ago, measuring ROI was at the top of everybody’s list. This perhaps suggests a sign of the times – that a tough marketplace, increased competition, a more global marketplace, and more savvy consumers has made growth especially challenging. Continue Reading »
By Joyce Phillips
It used to be that next generation technology to make humans smarter, faster and at the top of their game was the stuff of cinema and science fiction.
Here at ANZ, we are exploring a groundbreaking solution that holds this very same promise – a cognitive assistant, if you will, that can empower our regional bank advisors to better serve our two million wealth management clients.
To understand why and what we’re doing to foster this innovation, it’s important to start with the perspective of the customer.
Imagine yourself entering a regional bank branch. You’ve arranged an appointment with the branch’s financial advisor, to discuss the life you want for you and your loved ones upon your retirement, and the solutions you need to achieve it.
Two of the key questions you and your advisor need to address are: what types of insurance, retirement and banking solutions do you have now, and do they cover you in a way that will safeguard your assets and yield a secure, well-funded retirement. Continue Reading »
By Randall Beard
It’s often said that marketers are drowning in data, but here at Nielsen, we have an idea for turning that harrowing experience into an insightful deep sea exploration.
For decades, Nielsen has been in the business of empowering brands and agencies with the information they need to understand and build connections with consumers. We do this by measuring the advertising and media content people watch, the goods and services people buy – and very importantly, by spotting connections between the two. Why are these connections important? If you know what ads people are exposed to, and you know what those same people buy, you can get a lot smarter about how well your advertising is working and how to make it work better. Continue Reading »
By Manoj Saxena
Social and technological shifts are driving rapid change, altering ways in which individuals interact with one another, learn, and attend to their personal and business needs. These shifts offer the potential to strengthen the relationships between companies and their customers—enabling more individual and directed communication and allowing organizations to cater to individual needs. Yet, for many, today’s online customer experiences lack personalization, timeliness and trust.
But what if companies could offer their customers the kind of personalized and knowledgeable assistance when they’re online or on the phone that people have come to expect from top-flight customer service delivered in person? We believe that a new generation of cognitive systems will do just that. They will provide individuals with intelligent personal digital assistants that interact with them, answer their questions, and help them make complex purchasing decisions or solve problems they’re having with products like cell phones, computers and consumer electronics devices. Continue Reading »
By Lori Steele
This week, C-suite attendees representing all aspects of technology-fueled commerce will be convening at the IBM Smarter Commerce Global Summit in Nashville. Among the participants will be L’Oréal USA, with whom IBM is working on a three-year project for procurement services supported by an advanced cloud analytics solution to help transform the way L’Oréal USA buys from its large network of North American suppliers.
Over the years, L’Oréal USA has rapidly grown through both acquisitions and organically through its existing brands. With the new market advancement, the company’s ecosystem of suppliers and vendors has grown exponentially. In order to continue to realize more savings from procurement, L’Oréal USA needed its procurement workforce compliant with its spending processes to attain the best buying advantage. Continue Reading »
By Jim Smith
Take a second to think about how much of our daily activity takes place online. And I don’t just mean at work. In 2012, $225 billion of retail purchases happened virtually. In the U.S., 55 percent of us book worldwide travel solely through the Internet. Even our personal relationships, from organizing social activities to calling our relatives across the country and overseas, are maintained on the web. The rise of the Internet Revolution has had such a profound impact on our lives that most of us can’t even imagine how the world would revolve without it.
Many of the activities we perform online – whether staying on top of the 24-hour news cycle or managing our bank accounts – are made possible by the Internet’s open architecture. The Internet Revolution was catalyzed by the establishing and adopting of open standards. Linux, Apache, PHP: these are just a few examples of standards that made it possible for us to do almost anything online. Continue Reading »
By Steve Hamm
Earlier this month, IBM opened the Nairobi IBM Innovation Center, the 41st center of its kind worldwide and the first in East Africa. This Innovation Center is a prime example of how IBM is helping to accelerate growth in Africa from the ground up with an ecosystem of highly skilled partners. IBM is working to support the growing network of entrepreneurs, academics, developers, and students by providing technology, business resources and a hub where they can come together to work with technology and business experts from around the world
But the opening of the NairobiIBMInnovationCenter is just the beginning of IBM’s work in the emerging ecosystem of tech and business in Africa.
To keep the conversation going and hear from expert voices, we will be hosting a Smarter Friday Facebook Chat this Friday, May 17th, from noon to 5 p.m. East Africa Time (4 a.m. – noon Eastern Standard Time). Continue Reading »
By Jim Zemlin
Businesses across China are adopting Linux at a brisk pace. According to the latest figures from the IDC Worldwide Quarterly Server Tracker (Q4 2012), Linux growth in the country outpaces the worldwide average where share has grown from 9.2 percent to 33.2 percent over the past decade.
The reason? Globally, businesses like those in China are looking more closely at Linux for new computing workloads such as Big Data, cloud and mobile. Linux is an easier and more cost effective choice than other operating systems, like Windows or iOS. Plus, it already powers most devices and key infrastructures such as smartphones, sensors, data centers, social media sites, and even automobiles.
My organization – The Linux Foundation – recently surveyed over 1,200 businesses for our 2013 Enterprise End User Report. We found that 80 percent of enterprises have long term Linux commitments, 73 percent are using Linux to run mission critical applications, and 72 percent are planning to use Linux for Big Data. Continue Reading »
By Karen Parrish
This week, professionals from around the world are attending eHealthWeek to discuss trends, innovations and solutions to address the ongoing challenges in healthcare. There certainly won’t be a lack of data and discussion about cost, wellness, aging populations and dealing with chronic conditions. While there are plenty of opinions, what’s missing from this deluge of points of view is a holistic approach to meeting needs of individuals – an approach IBM calls Smarter Care.
We’ve known for decades that health and social systems are interdependent and have a critical impact on each other. Yet the complex matrix of public and private stakeholders in the health and well-being of citizens still operate largely within silos, providing separate and disparate care. Continue Reading »
By Jeanette Horan
Most CIOs will tell you that one of their top priorities is helping functions like sales, marketing, and HR stay agile, collaborative and equipped to make data-driven business decisions.
Take IBM for example. The information that IBM’s many departments need to do their jobs resides among more than one petabyte of Big Data (that’s one million megabytes). That’s a lot of data and business opportunities to be analyzed. For the past few years, IBM has called upon the cloud for business analytics to boost resource flexibility, departmental collaboration and enable faster, more informed business decisions.
At IBM we’ve been able to save $25 million over the past five years. Here’s what we’ve learned… Continue Reading »