By Alistair Rennie
Leaders at a global food service company wanted to understand more precisely the types of people who visit their stores throughout a typical day. The goal: To spot hidden patterns that could help them market to specific customers more successfully.
With IBM’s help, they began incorporating Twitter streams into their analysis of loyalty-program data. The exercise quickly produced surprising insights. For instance, they learned that people with similar tastes in food and drinks tended to come in at specific times of day. One time-constrained type of customer, for instance, visits the stores nearly every morning, purchases food and beverages to go, and even buys their lunch during their morning visit. Continue Reading »
By Florian Pinel
Co-creator, Chef Watson
I love cookbooks. I must have 200 of them packed in a bookcase in my family’s apartment in East Harlem, N.Y. They’re from all over the world, in English, my native French, Russian, Hungarian and German. Soon there will be a new one: Cognitive Cooking with Chef Watson: Recipes for Innovation from IBM & the Institute of Culinary Education.
This latest addition to my collection is a result of IBM’s successful collaboration with the Institute of Culinary Education to pair the recipe expertise of world-class chefs with the cognitive power of Watson to generate novel and tasty dishes.
By Donald Coolidge
The day we launched the Kickstarter campaign for Elemental Path and our Cognitoys was one of the most amazing days of my life. Within hours, we had reached $10,000 and, before the end of the day, we had topped our goal of raising $50,000. Today, with just three days to go in the month-long campaign, we have raised nearly $250,000. (Hey, it’s not too late to join in!)
It all seems magical. But the magic actually started a little over one year ago, when we first learned of the Watson Mobile Developer Challenge. Entering, and, ultimately, winning the Challenge led to us launch a new company and set out to develop a new generation of fun and educational toys based on cognitive technologies. We plan on introducing our first product in November–in time for the holiday shopping season. Continue Reading »
By George Dannecker
For years we’ve talked about how the Internet of Things (IoT) has the potential to change our world, but the challenges have always been battery life, short distances, high costs and difficulty to deploy. But these challenges didn’t stop, Senet Inc, formerly known as EnerTrac, from building its own private long range and low cost IoT network four years ago.
You may ask, why build up our own? Well, the major telecom operators are focused on cell based networks, which is necessary to facilitate high data rate applications, but is too expensive and energy demanding for the types of IoT applications we had in mind.
So we decided to become America’s first Network as a Service (NaaS) provider. In a way, a NaaS really isn’t much different then a telecommunications operator, where we essentially rent out our wireless infrastructure to clients — the first ones coming from the heating industry, more specifically delivering oil and propane heating to residences and businesses. Continue Reading »
By Carolyn Baird
The Millennial generation, which prioritizes transparency, relevancy and engagement from consumer brands, has had a profound impact on consumer marketing practices. But will this fast-growing group, which is rapidly ascending to leadership positions within their organizations do the same for business-to-business (B2B) marketing?
In a just-released report by the IBM Institute for Business Value (IBV) on the power of Millennials, the study reveals that Millennials’ high expectations as consumers are indeed impacting their expectations for their B2B client experiences. Continue Reading »
By Joe Phillips
As you sit in your office reading this story, consider this: you’re surrounded by data.
Computers, lights, power strips, air conditioning, elevators, alarms and meters – all of this is generating data inside the building. This data can reveal powerful information to make offices, campuses and large buildings work better.
While the Internet of Things has entered the building, this explosion of data constantly reports out on what’s going on, but often it’s not easy to use. Many organizations don’t see or take advantage of data as well as they could. They often operate on a system-by-system, building-by-building basis with little correlation to business outcomes. Continue Reading »
By Ido Wiesenberg
The television experience is changing before our eyes and morphing to fit today’s viewers and their viewing habits.
For starters, TV is becoming personal, allowing each family member to enjoy a different flavor of TV. Imagine a TV that recognizes you – the viewer – and offers personal discovery of content based on your taste, your favorites, your likes and your friends.
Utilizing crowd sourcing tools, each viewer finds the most relevant and personal content. TV is already everywhere – on our smartphone, tablet, web browser, set-top box and virtually on any connected device. The next frontier is Cloud TV that provides a seamless experience across devices and are targeted to our own identity, preferences and social circles as one. Continue Reading »
By Michael Garel
A few years ago, my wife and I frequently indulged in the guilty pleasure of browsing the shelves of our local Austin electronics store in search of the latest gizmos and gadgets.
Then, gradually, we shifted almost exclusively to online shopping. So did a lot of other people. Which is a huge problem for brick-and-mortar retailers.
On the flip side, that trend also created an opportunity for me to get into business. My company, eyeQ, which I launched with a partner in 2012, makes software that helps retailers understand customers so they can serve them better. Continue Reading »
By Steve Hamm
IBM Chief Storyteller
The Braamfontein district was once the corporate heart of Johannesburg. Then, in late 1980’s, businesses started moving out of the neighborhood, initiating two decades of decay.
But today, Braamfontein is undergoing an amazing rebirth. Entrepreneurs are transforming abandoned buildings into trendy restaurants and shops as well as arts, culture and business centers. Young hipsters and entrepreneurs mix with students and tourists. Continue Reading »
By Jonathan Ferrar
Today’s business is all about data – how you get it, how you analyze it, how you use it to impact an organization. Yet today’s data-driven world is getting more sophisticated by the second, and most organizations lack the tools and skills necessary to turn their workforce-based data into insights.
In fact, according to a 2014 IBM Institute for Business Value study on talent analytics, only about 20 percent of organizations are able to apply predictive analytics to address important people issues. And as Chief HR Officers worldwide cite talent development, employee engagement, talent retention and workforce productivity as their top priorities, according to a recent IBM survey, now is the time to employ intuitive technology that enables HR and business leaders to better utilize their workforce data. Continue Reading »