Big Data, once thought to be the answer to unlocking insight, has itself become a challenge. From the vast amount of digital content online to new types of data streams from social, mobile and other sources, information overload pervades all aspects of our lives.
Identifying true insights trapped within that data is a difficult task. How do you sift through the 95 percent of information that doesn’t matter to find the five percent that does?
Enter IBM Watson and the era of cognitive computing. Watson has both an insatiable appetite for Big Data and the unique ability to contextually analyze that information to unlock meaningful insights. Continue Reading »
By Alistair Rennie
Leaders at a global food service company wanted to understand more precisely the types of people who visit their stores throughout a typical day. The goal: To spot hidden patterns that could help them market to specific customers more successfully.
With IBM’s help, they began incorporating Twitter streams into their analysis of loyalty-program data. The exercise quickly produced surprising insights. For instance, they learned that people with similar tastes in food and drinks tended to come in at specific times of day. One time-constrained type of customer, for instance, visits the stores nearly every morning, purchases food and beverages to go, and even buys their lunch during their morning visit. Continue Reading »
By Florian Pinel
Co-creator, Chef Watson
I love cookbooks. I must have 200 of them packed in a bookcase in my family’s apartment in East Harlem, N.Y. They’re from all over the world, in English, my native French, Russian, Hungarian and German. Soon there will be a new one: Cognitive Cooking with Chef Watson: Recipes for Innovation from IBM & the Institute of Culinary Education.
This latest addition to my collection is a result of IBM’s successful collaboration with the Institute of Culinary Education to pair the recipe expertise of world-class chefs with the cognitive power of Watson to generate novel and tasty dishes.
By Carolyn Baird
The Millennial generation, which prioritizes transparency, relevancy and engagement from consumer brands, has had a profound impact on consumer marketing practices. But will this fast-growing group, which is rapidly ascending to leadership positions within their organizations do the same for business-to-business (B2B) marketing?
In a just-released report by the IBM Institute for Business Value (IBV) on the power of Millennials, the study reveals that Millennials’ high expectations as consumers are indeed impacting their expectations for their B2B client experiences. Continue Reading »
By Jonathan Ferrar
Today’s business is all about data – how you get it, how you analyze it, how you use it to impact an organization. Yet today’s data-driven world is getting more sophisticated by the second, and most organizations lack the tools and skills necessary to turn their workforce-based data into insights.
In fact, according to a 2014 IBM Institute for Business Value study on talent analytics, only about 20 percent of organizations are able to apply predictive analytics to address important people issues. And as Chief HR Officers worldwide cite talent development, employee engagement, talent retention and workforce productivity as their top priorities, according to a recent IBM survey, now is the time to employ intuitive technology that enables HR and business leaders to better utilize their workforce data. Continue Reading »
By Jared Miller
Atlanta is the ninth largest metropolitan area in the U.S., home to over 5.5 million people including 15 million residents in the counties surrounding the new Atlanta stadium – the future home of the NFL’s Atlanta Falcons and MLS Atlanta, currently under construction.
Building a new stadium is a massive undertaking. The physical structure itself must be sustainable, not to mention come in on time and on budget. The physical and digital infrastructure needs to be state-of-the-art not just in year one, but also five, 10, even 20 years down the road. Continue Reading »
By Steve Hamm
Chief Storyteller, IBM
The last mayor of New York, Michael Bloomberg, captured headlines when he declared that NYC would someday overtake Silicon Valley as the world’s tech capital.
The current mayor, Bill de Blasio, is less bold in his pronouncements but no less aggressive in his deeds.
De Blasio’s program was on display at a tech-industry gathering in the DUMBO (Down Under the Manhattan Bridge) section of Brooklyn last evening–venue: Made in NY Media Center by IFP. City officials, business leaders and entrepreneurs discussed initiatives and business conditions at the second stop in the city’s Digital.NYC Five-Borough Tour–a series of events aimed at helping entrepreneurs succeed in the city. Continue Reading »
By Beth Smith
Recently, a friend shared a story about his 7 year-old daughter who had pleaded for a mobile phone. When he said no, she asked ‘Please, how old were you when you got your first one?’ He responded, “32.”
Who would have ever foreseen such a rapid pace of innovation and adoption? But the same can be said for the conversation around big data.
Not so long ago, organizations relied on the data they could easily get their hands on. Now they are able to glean meaningful insight from videos, documents, and even doctors’ handwritten notes. Continue Reading »
By Dan Pingree
Businesses large and small are feeling the effects of huge snowstorms sweeping into the Northeast.
For some, wintry weather is derailing activity creating disruption to northeastern seaports, airports and rail lines.
Other businesses more attuned to the vagaries of the seasons, however, such as Madison Heights, Michigan-based Moosejaw Mountaineering, thrive even when the weather turns wintery.
Weather normally has a temporary impact on the economy. For retail, however, the impact varies by segment. Thanks to weather forecasters, snowstorms are known days in advance. In many instances consumers rush out ahead of the storm to stock up on key supplies such as food, ice melt and more. Timing is everything. Continue Reading »
By Tahir Ali
When a group of volunteers launched City of Hope in 1913 as a tuberculosis sanitarium on the outskirts of Los Angeles, they initially treated patients in two canvas tents. In spite of those modest circumstances, the founders and staff were dedicated to harnessing the latest advances in medical science on behalf of their patients.
That drive is even stronger today. At City of Hope’s main campus in suburban Duarte and at 12 community practices in Los Angeles and Riverside counties, the organization provides an expressway between scientific breakthroughs and patients suffering from cancer, diabetes, HIV/AIDS and other life-threatening diseases. Continue Reading »