By Tahir Ali
When a group of volunteers launched City of Hope in 1913 as a tuberculosis sanitarium on the outskirts of Los Angeles, they initially treated patients in two canvas tents. In spite of those modest circumstances, the founders and staff were dedicated to harnessing the latest advances in medical science on behalf of their patients.
That drive is even stronger today. At City of Hope’s main campus in suburban Duarte and at 12 community practices in Los Angeles and Riverside counties, the organization provides an expressway between scientific breakthroughs and patients suffering from cancer, diabetes, HIV/AIDS and other life-threatening diseases. Continue Reading »
Major (Ret.) William Lyles
I have always wanted to work in an area that requires athletic skills. From original aspirations of being a baseball player to my eventual calling as a member of the U.S. Army and Green Berets, I have always loved physical activity.
Unfortunately, in the summer of 2010, my unit came under heavy fire in Afghanistan. During the attack, I stepped on an improvised explosive device. As a result of the explosion and infections that followed, I had to receive partial amputations in both legs. I am now a bilateral above-the-knee amputee, restricting my physical activities.
I am incredibly grateful to the Military Health System (MHS) for saving my life. And much of my experiences with the system over the past 11 years have been positive. However, I have also seen firsthand areas that could be improved with a more advanced electronic health record (EHR) system. Continue Reading »
By Nick Adams
For today’s customers, online engagement is often the first point of contact with a brand and sometimes their only measure of customer service.
At Telstra, we recognized that as part of our continual customer focus, we needed to establish a two-way digital dialogue with our customers and get better at delivering a seamless, multi-channel experience. We also wanted to meet their changing expectations and speak to them on a more personal level.
To do it, Telstra embarked on a data-driven digital overhaul in 2011. Back then all 1.8 million weekly visitors to the Telstra website were being presented the same digital experience. The discrepancy between online and offline interaction was not acceptable – for us as a company, for our staff and our customers.
Together with IBM, we strengthened our CRM capabilities and developed a first-of-a-kind Enterprise Marketing Suite. The result is a 360 degree view of customer engagement and the capability to deliver targeted, real-time marketing, and ultimately, higher satisfaction levels for our customers. Continue Reading »
By Benjamin Stanley
If recent vehicle sales are any indication, the automotive industry has seen a resurgence of energy in recent years.
However, selling cars, and cars alone, is not going to sustain this renewed momentum and automakers and their partners will have to weather the transformative forces rising up around them. The good news, is that if you look closely, it will become clear that a new industry identity is emerging—one that is more inclusive and without borders.
It is with this new identity in mind that we decided to investigate what the automotive industry will look like in 10 short years. Continue Reading »
By Ernie Hu
For farmers who lack convenient, reliable access to in-person or Internet-based services, mobile is giving them the power to do everything from staying connected to increasing crop production.
Such mobile access is becoming especially important in countries like China that have vast rural populations and whose economic stability is directly linked to investments in agriculture. Recent reports show that approximately 596 million tons of crops will be needed to feed China’s population, which is predicted to reach 1.4 billion by 2023. Continue Reading »
By Dr. Erica Ollmann Saphire
The current outbreak of the Ebola virus is the largest in history, and has been described by the World Health Organization as “the most severe acute public health emergency seen in modern times.”
While previous outbreaks have ended when the disease was contained and disappeared from the human population, the scope of the 2014 outbreak raises the possibility that the virus, rather than disappearing again, could become endemic – permanently persisting in human populations in one or more areas. Continue Reading »
By Bruce Fern and Eric Lesser
While in recent years many companies have strengthened their analytics capabilities in areas such as marketing, supply chain and finance, far fewer have become adept in applying analytics to unravel elusive workforce dynamics such as turnover, employee engagement and productivity.
In fact, less than 20 percent of organizations report being able to apply predictive analytics to address important people issues. However, an increasing number of executives are realizing the power of talent analytics and its ability to challenge conventional wisdom, influence behavior, guide decision-making and, ultimately, impact business outcomes.
A new IBM Institute for Business Value study, Unlock the People Equation: Using Workforce Analytics to Drive Business Results, captured the insights of more than 40 executives with responsibility for workforce analytics in 15 industries. Continue Reading »
We all knew it was coming eventually and IBM predicted it would happen this year as it indeed did – more Thanksgiving shoppers turned to their mobile devices than their desktops to browse through all of the Thanksgiving deals.
Specifically, from IBM Digital Analytics Benchmark we saw 52.1 percent of traffic on Thanksgiving coming from mobile devices, a 22 percent jump from last year. Even more incredibly, if you go back to 2010 only 6.5 percent of traffic came from mobile. That is an eight-fold increase in traffic over only four years.
With regard to sales, mobile devices accounted for 32.3 percent, which percentage-wise was an even greater year-over-year increase at 25.4 percent than the observed increase in mobile traffic. Continue Reading »
By Paul Papas
Picture an architect laboring over a blueprint, or an auto designer working out the basics of next year’s model. Once upon a time, this mental image probably included a drafting table and a clay model, but not much else.
With some variation, those were creative tools that designers, architects and artists relied on to render their inspirations, refine them into concepts, and finalize them into market-ready products.
Fast forward to the era of high-performance computing and how this has radically transformed the creative process in pharmaceuticals, automotive, and government R&D – where the trials, mistakes and amazing breakthroughs were rendered, tested and proven in silicon, before they were realized in factories. Continue Reading »
By Michael King
The bell has rung for the need to transform education.
Although elementary and secondary education has evolved significantly over the past decades, the near future of our industry is set to have even more impactful developments.
Technological advances in Big Data analytics, mobile proliferation in and outside of the classroom, and the emergence of cloud-based smart content is creating increasingly precise tools to determine which educational practices will prove most effective and radically transform current educational practices.
Such cutting-edge analytics and cloud-based smart content can help educators unlock deep insights that will transform our approach to learning and help move the classroom from assembly-line models into a truly personalized environment – environments that motivate and engage learners at all levels, from kindergarteners learning the alphabet to university students exploring majors. Continue Reading »