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In graduate schools these days, marketing isn’t for dilettantes.

Want proof? Two teams made up entirely of masters-of-marketing candidates placed first and second in last week’s Watson competition at the University of Rochester’s Simon School of Business. They beat five teams made up of traditional MBA candidates.

Their apparent edge: Simon School’s marketing program concentrates on quantitative analysis—the art of turning data into valuable insights. “We didn’t have a lot of background information, so we had to find a lot of data,” says Christian Beck, a 25-year-old from Hannover, Germany, who was on the winning team. “This reinforces my belief in the power of data.”

The seven teams spent two weeks preparing for the competition. Their task was to choose applications within specific industries that they believe will be fertile ground for IBM’s Watson, which last year defeated two former grand-champions at the TV quiz show Jeopardy! After that, they presented their proposals before a panel of judges including Simon School faculty members, a Rochester-area business CEO and two IBM executives. It was the first of a series of such competitions, which are aimed at getting top business students excited about the potential for data analytics.

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How do leaders develop character and competence ? Dr. Bernard Banks, Colonel in the United States Army and the Deputy Department Head of West Point’s Department of Behavioral Sciences & Leadership, shares his point of view as part of our Next Gen Leaders Series.

Leadership is often equated with simply the act of getting people to do things they otherwise might choose to not to do.  while this colloquial definition might suffice in some instances, I think it fails to take into account the complexity associated with exercising leadership.

One problem is that body of literature around leadership has never distilled the phenomena’s definition down to one universally accepted statement.  Dr. Peter Northouse’s well-regarded book, Leadership: Theory and Practice (2010), noted that four components are central to all concepts of leadership.

First, leading requires two or more people acting in concert with each other.  Second, leading is a process and therefore transpires iteratively over time.  Third, leading people involves influence.  Finally, leading requires the pursuit of common goals.

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May 10th, 2012
9:10
 

by Ioannis (Yannis) N. Miaoulis, president and director of the Museum of Science, Boston

I am delighted that IBM recently launched Minds of Modern Mathematics, the free iPad app that recreates the remarkable 50-foot infographic on the history of math designed by Charles and Ray Eames.

IBM collaborated with the Eameses to develop the richly illustrated timeline for Mathematica: A World of Numbers…and Beyond, an exhibit that opened at the California Museum of Science and Industry (now the California Science Center) in Los Angeles in 1961. Replicas later traveled to the New York World’s Fair and beyond.

Mathematica’s interactive models illustrating basic math concepts have intrigued visitors at the Museum of Science, Boston since 1981. Children like playing with the Celestial Mechanics machine, releasing steel balls into orbits like those of planets around the sun, while a 12-foot-high Probability Board captivates adults, as it sends plastic balls clattering through a maze of steel pins to form a bell-shaped probability curve.  Here is our exhibit:

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By Dr. John E. Kelly III
IBM Senior Vice President and Director of IBM Research

When I was a child, my father worked at General Electric’s research lab in Niskayuna, N.Y. I would visit and watch him tinker with vacuum tubes—light bulb-like devices that were used to direct electrical current in all sorts of gizmos, from radios and TVs to radar and computers. At the time, I didn’t fully understand what he was doing, but those visits inspired me to study science and, ultimately, to get degrees in physics and materials engineering.

I later came to understand that I had witnessed one of the great transitions in the history of technology. While my dad was showing me vacuum tubes, other engineers at GE’s lab were experimenting with the vacuum tube’s successor, the transistor, which ultimately ushered in modern electronics and personal computing. Those core technologies enabled computers that could be programmed to perform a wide variety of tasks.

Today, we are at the dawn of another epochal shift in the evolution of technology. At IBM Research, we call it the era of cognitive systems.

This is a big deal. The changes that are coming over the next 10 to 20 years—building on IBM’s Watson technology–will transform the way we live, work and learn, just as programmable computing has transformed the human landscape over the past 60+ years. You could even call this the post-computing era.

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By Wayne Balta
IBM Vice-President for Corporate Environmental Affairs

Ever since then-CEO Thomas J. Watson Jr. made environmental stewardship a company-wide priority in 1971, IBM has been in the vanguard among corporations when it comes to protecting the natural environment. And, with more than 425,000 employees in 170 countries, we can move the needle on sustainability.

But in addition to large companies like IBM, the world’s millions of small and medium-size businesses can also collectively accomplish quite a bit.  More than 99% of all businesses fall within the SME category—which is typically defined as organizations with fewer than 500 employees. So, based on sheer scale alone, the world’s SMEs are not only the primary source of innovation and economic growth; they’re also the key to saving the planet.

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April 27th, 2012
0:05
 

Editor’s note: To celebrate the history of math and its impact on the world, IBM has released Minds of Modern Mathematics, a free iPad app that re-imagines a classic 50-foot infographic on the history of math created by the design team of Charles and Ray Eames and displayed at the 1964 World’s Fair in New York City. Janet Perna, a retired IBM executive and one-time math teacher, has strong feelings about the importance of math education–starting in elementary school. Join the conversation on Twitter: #math #Eames

By Janet Perna
former General Manager, IBM Information Management

When I was a young math teacher fresh out of college in my hometown of Middletown, New York, I tried to make math entertaining and practical  for my students. I’d have them learn basic arithmetic by doing things like making change and dividing a sheet cake into equal servings.  They learned the basics of geometry by imagining that they were tiling the classroom floor. These exercises made math seem useful especially for those children who were not destined for college, but would become the backbone of the community taking on  blue collar jobs in Middletown.

Unfortunately, then and now, most children are turned off to math by the time they enter junior high school. I have found that  many elementary school teachers with whom I have spoken are intimidated by math, and aren’t confident enough to make it interesting and useful to their students. If teachers are afraid, the students will fear math, too. That’s why I believe that we need new programs to strengthen math skills and creativity in our university teacher education programs, and, even more broadly, in liberal arts curricula.

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What skills do leaders need to succeed in the global economy?  Harvard Business School professor Linda A. Hill and leadership coach and writer Kent Lineback share their point of view as part of our Next Gen Leaders Series.

As globally-integrated firms like IBM are discovering, the roles of formal authority and hierarchy are declining in the workplace. What remains, however, is the core purpose they served – the need to influence others, to make a difference in other people’s actions and the thoughts and feelings that drive those actions.

Thus, the key challenge for IBM and others is this: if authority and hierarchy are waning, what are now the primary tools of influence available to those responsible for the performance of others? How, for example, can IBM’s Global Enablement Teams of senior leaders from mature economies best influence and develop the skills of local managers in emerging economies?

In this new world, we believe there are three key tools of influence, which we call the three imperatives of leadership:

Manage Yourself: Your ability to influence others begins with you and who you are as a person, and the most important feature here is whether people trust you. Are they confident you will do the right thing? Effective leaders now build relationships based on trust, not authority or social ties like friendship. And they do that by earning people’s confidence in their competence and character, the key components of trust. People trust someone who knows what to do and how to do it (competence) and who intends to do the right thing (character). Trust is the foundation of all influence other than coercion.

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By Colin Harrison
IBM Distinguished Engineer

The huge earthquake in the Indian Ocean on Wednesday didn’t cause catastrophic damage, fortunately. But it caused me to reflect on the frequency of natural disasters and their impact on cities.  In the past couple of years, I’ve been called in to advise government leaders and businesses in Chile, Japan and New Zealand after major earthquakes devastated cities. These are shattering experiences. But there’s one positive element: Disasters force city leaders and citizens to re-imagine what their cities can be—and to make them more resilient.

There are two key factors in urban resilience. First, communities have to be capable of recovering quickly from disasters. Then they must build up long-term resilience, which depends heavily on having sustainable ways of getting things done.

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(We’ll discuss these issues on Twitter today from 4-5 p.m. ET. Join me (@angelluisdiaz) and Rackspace leaders by tagging your tweets with the hashtag #cloudchat (Twebevent makes it easy to participate). Feel free to send us your questions and comments using the hashtag.)

By Angel Diaz
Vice-president, IBM Software Standards

Cloud computing is changing the way we think about technology, and it’s no passing fad. Whether it’s consumers using the cloud to store music, startups turning to cloud to get up and running without huge investments, or big businesses and governments relying on clouds to make more data more accessible, cloud computing is changing how business and society runs, and opening up huge avenues of innovation.

Yet, as promising as cloud computing is, one of the biggest hurdles to widespread adoption is a lack of open standards.

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Dr. William R. LaFontaine
Vice President,  Technical Strategy
IBM Research

Coming from IBM Research, I think of innovation in two dimensions.  First, there is the continuous innovation that goes into IBM’s products and services.  This innovation provides important advances to current technology as well as helps IBM introduce breakthrough products.  The benefits of this approach are clear in IBM’s next-generation computing platform PureSystems.

But we also look for more exploratory challenges that help us advance science by leaps and bounds.  We call them grand challenges.  Meeting them requires a very different set of practices and capabilities – and presents some interesting problems.

And that was the topic today as the Information Technology and Innovation Foundation in Washington, DC hosted a forum with the White House’s Office of Science and Technology Policy, IBM and Qualcomm to discuss how we can meet the next Grand Challenges.
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