By Dan Newman
For today’s knowledge worker, the ultimate technology euphoria is complete mobility and ubiquitous data access.
Since we live in a knowledge economy, great work can happen anywhere. Mobility enables this. Place our teams around the world, give us access to cloud collaboration tools and we will asynchronously move business forward; meeting when we have to, but collaborating at all times.
By in large, Millennials seek to be a part of companies that share this belief; who don’t bind people to their desks or to a clock, but instead focus on accountability for accomplishing what needs to be done. They recognize that the next great companies are using productivity tools to empower employees to work free of location and time constraints. Continue Reading »
By Shashi Bellamkonda
The mobile revolution isn’t only having a profound influence on the lives of consumers, it’s also changing the way business owners—especially small business owners—are marketing their business.
Research has found that 42 percent of small business owners say it would be a huge challenge to operate their businesses without mobile services. An additional one-in-three business owners say their businesses could not survive without some type of mobile service.
So how can small businesses stay ahead of the mobile curve?
Think about how you, as a consumer, go through your day with your smartphone or tablet. You may scan comments, compare prices, and shop on the go. As you work, sit in the doctor’s office, ride the train, and even stand in line at the grocery store, it’s never been more important for the businesses you frequent to have your information up-to-date and accurate across all online channels. Gleaning analytic insight on all this mobile Web activity and seeing what kind of content, feedback and posts are driving the most engagement will be key. Continue Reading »
By Aniruddha Paul
India is at the forefront of mobile banking.
According to a worldwide research report released in mid 2012, 76 percent of Indian mobile respondents used their mobiles for banking in the past six months, making India the most popular country for mobile banking. Over the same period of time, only 38 percent respondents from US, and 31 percent from UK used mobile banking while the global average for mobile banking adoption rate stands at 35 percent. 1
ING Vysya Bank is a premier banking service provider in India. Our mobile banking solutions have been used by customers since 2011, and in July this year, we launched our second generation mobile apps. With just over 530 branches spreading across more than 350 cities in India, mobile banking is a significant part of our growth strategy as we strive to offer our customers a differentiated user experience in line with our multichannel strategy. Continue Reading »
By Josh Rochlin
As consumers around the globe increasingly turn to mobile devices to buy products, connect with their favorite brands, and discover new ones, they are fundamentally altering the role of the CMO. Today it is crucial for CMOs to arm their organizations with tools to capture mobile consumers’ attention, influence their intent, and engage them with relevant content.
The key to mobile commerce success is delivering relevant, actionable content at the right time to improve mobile sales, drive in-store traffic, and engage customers.
With today’s announcement of IBM’s acquisition of Xtify, a leading provider of cloud-based mobile messaging tools, IBM is expanding its mobile capabilities to include mobile campaign creation, content targeting, dynamic real-time segmentation, and analytics for all mobile devices and browsers. Continue Reading »
By David Rogers
Ever since the rise of online shopping sites like Amazon.com, brick-and-mortar-retail stores haved struggled with the threat of “showrooming” consumers – those who visit a store to see a product in person, but then opt to purchase it later online.
With the rapid adoption of smartphones, this phenomenon has grown even stronger. Today retailers operate in a world in which in-store shoppers have every competing offer in the palm of her hands.
Though retailers are not powerless, to survive, it is critical that they understand the true impact of mobile devices on shopper behavior. Doing so will enable them to shape a retail experience that gives consumers a compelling reason to buy directly from the brick-and-mortar store. Continue Reading »
By Neil Roberts
At Yarra Trams we are responsible for managing Melbourne’s iconic, 100 year-old tram network. It’s the largest operating tram network in the world with more than 250 kilometers of double tracks.
Yarra Trams is the operating name of KDR Victoria, a partnership between French-based public transport operator Keolis and Australia’s oldest rail company, Downer. On behalf of Public Transport Victoria and the Victorian Government, we manage more than 91,000 pieces of equipment and 487 trams traveling on 29 different routes.
We are committed to delivering a world class service to all our passengers, but keeping our trams running is no simple task. Our greatest asset in tackling this challenge is data and smarter infrastructure software. Continue Reading »
By Frances West
When we hear the word “accessibility,” most people assume it has to do with providing equal access to people with disabilities.
But accessibility is much broader in scope and has become a societal issue that can impact us all.
Today, creating an inclusive, accessible world is about meeting the broad range of individual human needs so that everyone – including people with disabilities, the aging population, novice technology users, and people with language, learning and literacy challenges – can live to the best of their ability.
And it’s smart business, too. Accessible technology systems enable differentiated customer experiences for every user on any device – anytime and anywhere – and create a competitive advantage for those businesses deploying them. Continue Reading »
By Billy Yuan
As smart phones become an indispensable part of our daily lives, companies in every industry are trying to develop ways to make this “second screen” enhance their marketing efforts, extend their reach, and most importantly, better serve their customers.
The purpose of the second screen is to augment the primary experience, whether that’s watching the game, grocery shopping, or buying a cup of coffee, and help connect the user to the brand.
A growing number of leading brands understand this and have embraced the second screen into their marketing strategies. ESPN has done a stellar job of serving its customers through multiple channels with their “Sportscenter” and “Watch ESPN” apps. No matter where the ESPN viewer is, he or she can follow the game by either streaming it or following the scores. If the user is watching the game on TV, the smart phone becomes a social tool and an encyclopedia all in one – tweet about a game-winning basket and look up that player’s stats in a matter of swipes and taps. Continue Reading »
PhD candidate Osarieme Omokaro brought her mobile, social – and goose spotting – expertise from the University of North Carolina at Charlotte to her summer internship at IBM Research. A Smarter Planet caught up with her recently to talk about her innovative Goose Spotter Android app and how the participatory nature of mobile computing can impact everything from the location of a goose to molding a country’s social policy.
A Smarter Planet: What is the Goose Spotter project and what was the motivation behind it?
Omokaro: I started the Goose Spotter project as part of my doctoral thesis research, A Framework to Promote User Engagement for Participatory Sensing Applications. I wanted to know: How do we get people to provide quantity and quality data that is important to scientific research, or even civic purposes? Continue Reading »