Another person for a smarter planet
Sarah Slaughter, director of the Built Environment Coalition
For all those companies that are unsure about how to adopt sustainable business practices and concerned about the long-term management implications, Sarah Slaughter, Ph.D., a leading authority on business sustainability, can provide some reassuring perspective:
Sustainability is also an opportunity — and potentially a huge one.
When implemented properly — by building partnerships and taking a systems approach to solving problems — sustainability can create new markets and provide a business with opportunities for new products, services, innovation and revenue streams.
“Sustainability is about doing good and being a good citizen at one level — and that’s immensely valuable to a business,” Dr. Slaughter said. “But along with that is this wonderful opportunity for real financial growth, which can make sustainability much more than just a matter of compliance for a company.” Continue Reading »
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By Clay Luthy, Global Distributed Energy Resource Leader, Energy & Utilities Industry, IBM
With gas prices hovering at $4.15 per gallon where I live, the talk of electric vehicles (EVs) has increased with vigor. More of my neighbors and friends are toying with the idea of making the switch – much of their reluctance though stems from the fear of inconvenience – will I find a charging station as easily as a gas pump, how will this impact my energy bill, how far can I go on a single charge? These consumer concerns are driving new innovations – uniting forward thinking players to perfect and deploy a smarter EV driving experience.
Eames Demetrios, director of the Eames Office
Another person for a smarter planet
Eames Demetrios can remember visiting his grandparents, the husband-and-wife design duo Charles and Ray Eames, at their studio when he was a boy to watch them work on Powers of Ten, the classic educational film they made for IBM in 1977.
Today, as director of the Eames Office, Demetrios is devoted to preserving and extending the legacy and work of his grandparents. In addition to creating some of the most iconic furniture designs of the 20th century, they made more than 15 films and designed 30 exhibits for IBM in a relationship that began in 1953 and spanned three decades.
Demetrios considers it his mission to communicate Charles and Ray’s visionary ideas to as wide an audience as possible: “As beautiful as the objects are that Charles and Ray created, the ideas behind them are just as beautiful and just as important and relevant today.”
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Richard Silberman in
Another person for a smarter planet
Bill Reichert, managing director of Garage Technology Ventures
When venture capitalist Bill Reichert talks about his criteria for choosing tech start-ups to invest in, you may be surprised to find that ROI (return on investment) is but a small part of the conversation.
Instead, Reichert — who is managing director of Garage Technology Ventures, a leading early-stage venture capital firm in Palo Alto, California — points to other qualities that he considers essential to a start-up’s success.
By focusing more on an entrepreneur’s passion, vision and desire to do good in the world than on hard numbers and spreadsheets, Reichert and his peers represent a new paradigm for responsible investing.
“Perhaps the top indicator of success for an entrepreneurial team is that it’s motivated by some higher goal, beyond ROI,” Reichert said.
“ROI is key in every business plan, but what we look for from entrepreneurs is something that gives them a bigger goal than just being a little bit cheaper, a little bit faster, a little bit more economic for their potential customers,” he said.
That bigger purpose can be just about anything: helping people, building a sustainable business, cleaning the environment…you name it. “But whatever that motivation is, we know that’s what’s going to make for a successful company,” Reichert said.
13:29
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USC, the Los Angeles Times and IBM Go Beyond
Best Picture to Look at the Bigger Picture
By Jonathan Taplin
Director of the Annenberg Innovation Lab
The University of Southern California
As the parade of gowns and penguin suits made their way down the red carpet and into the Oscar awards ceremony last night, I had one eye glued to my TV and the other to my Twitter feed.
For more than three decades, my career in entertainment has spanned the worlds of music, film, technology and finance. As a long-standing member of the Academy of Motion Picture Arts and Sciences and the Director of the Annenberg Innovation Lab, I always await this event with eager anticipation.
But this year I decided to marry my love of film, digital media and technology by applying science to the Oscars. Why? I wanted to better understand how the public’s opinion of Oscar nominees stacks up against the actual winners on awards night.
Like many movie fans, not all of my favorite picks mirror the Academy’s choices, or those of the movie-going public for that matter. I’m not ashamed to admit that I was shouting at the TV during the 2011 Oscar telecast when “The Social Network” didn’t take home Best Picture. That’s why the collaboration between our Lab, IBM and the LA Timesto create the Oscar ‘Senti-Meter’ was so groundbreaking.
Using advances in analytics and natural language processing, the Senti-Meter enabled us to analyze millions of daily public comments via Twitter, comparing volume and even more importantly assessing the tone. It let us pick up on positive, negative and neutral opinions, even snarky vs. sincere tweets about the best actor, actress and film nominees.
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By Steve Canepa, General Manager, Global Media & Entertainment Industry
February seems to be a month of excitement for all movie, television and sports enthusiasts. It’s that time of year – Super Bowl madness and Oscar Buzz – frenzy so electric that it transcends worlds – into the social media world. Think about it, how long does it take for you to see a Tweet or Facebook post once you hear the winner for Best Motion Picture or following the first touch-down? Seconds? Continue Reading »
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By Mo Zhou, Senior Consultant, IBM Global Business Services
One year ago, I was thrilled to watch IBM’s Watson computer win on the TV quiz show Jeopardy! at a special viewing party at Yale University. It was the second year of my MBA program, and I had already accepted a job offer from IBM, so I was rooting for my own team. I was so excited that I stayed until the very end to get the last Watson T-shirt they handed out as a door prize. Today, my profile picture on Facebook shows me proudly wearing the shirt.
So, you could say I’m a poster child for IBM. Continue Reading »
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John Squire is IBM’s director of Digital Marketing and Analytics.
Updated Post
AN UPSET IN THE MAKING
3 February 2012, 11:30 AM Eastern
Just like on the field, Eli Manning is riding a late surge to overtake Tom Brady in the IBM and USC analysis of Super Bowl XLVI social media sentiment. Overnight results of Super Bowl Twitter buzz drove Giants quarterback Eli Manning’s ‘T score’ for positive sentiment ahead of Tom Brady. Manning now leads with 66% vs. Brady’s 61%, which represents an 8-point shift compared to the previous day. In another interesting development positive sentiment for Giants head coach jumped dramatically with his score rating increasing to 76% positive. That places Coach Coughlin above all of the players and coaches on both teams.
This day-to-day shift in Super Bowl fan sentiment illustrates the speed at which consumer sentiments can shift online — a factor that businesses are watching closely due to the potential impact on their brand equity and sales.
By applying analytics in social media settings we can identify nuances – positive, negative, irony, snarky vs. sincerity, in real-time. That’s enough time to help an organization, or in this case professional athletes, adjust their comments and actions to dramatically (and positively) impact their brands.
Original Post
SUPER BOWL ANALYSIS TAKES US BEYOND THE TWEETS
2 February 2012
One of the most dramatic NFL games ever played was Super Bowl XLII pitting the undefeated (18–0) New England Patriots led by record-setting quarterback Tom Brady against the surprising NY Giants with young, unproven Eli Manning at the helm. A thrilling, some say shocking victory for the Giants ended the Patriots bid to be the only 19–0 undefeated champion in league history. And now Super Bowl XLVI – The Rematch — anticipated to be the most watched American television show in history, promises to take social media to a whole new level.
As my colleague, and former NFL player Kevin Nosbusch posted on Wednesday, IBM and the University of Southern California Annenberg Innovation Lab are conducting the first sentiment analysis of the two Super Bowl quarterbacks to illustrate how new analytics technologies make it possible to quickly assess the positive, negative and neutral sentiments shared by fans.
Why is this sentiment analysis important to IBM? In addition to being a longtime partner of the NFL, IBM recognizes that its clients, just like football players, are closely connected to their brand presence.
Using advances in analytics companies, academics, journalists can gain new insights into consumer perceptions via social media on endless topics from football and baseball to movies and retailing. Technologies can even distinguish irony and figure out which tweets are just background noise and those that are truly important.
Branding Upset on the Digital Playing Field
The Super Bowl analysis shows us that today the two quarterbacks, Tom Brady and Eli Manning are in statistical dead heat: Brady earning 65% positive sentiment and Eli Manning earning 62% positive sentiment. That actually represents a big branding upset on the digital playing field. Most sports and marketing followers would assume that Brady should be far ahead given his lofty status as an elite QB for many years and three championship rings.
Other noteworthy findings show that wide receivers have upstaged the quarterbacks, who are being positioned in the news media as the chief protagonists — Wes Welker is #1 in positive sentiment and Victor Cruz is a close 2nd. Interestingly Brady leads by 3% points, exactly the point spread Las Vegas oddsmakers have favored the Patriots.
So while it looks like Tom Brady is going into the game as the Social MVP, now is not the time to get cocky. Eli Manning is holding his own against the more experienced Brady in terms of positive sentiment.
The IBM USC analysis illustrates the potential insight and benefits that social media analytics can deliver to a brand — whether you’re an professional football player or a global enterprise. Businesses that ignore the impact of social media will be stuck on the sidelines.
Learn more about IBM and USC AIL social media analysis projects.
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Kevin Nosbusch is an IBM senior technology consultant based in Milwaukee, Wisconsin. In 1973 he played for the Fighting Irish during Notre Dame’s National Championship season, and went on to play for the San Diego Chargers.
When I played football at the University of Notre Dame and for the San Diego Chargers, broadcast television and radio were the primary ways fans enjoyed the game. There was no ESPN, no sports talk radio, the Internet was only known by DARPA scientists and social media didn’t exist.
Gosh, I sound pretty old. But in just 30 years the media and sports industries have been completely transformed by technology. Today, fans are not only Tweeting about their favorite players and teams, but just last week at the Pro Bowl athletes were participating in the virtual conversation on the field at Twitter stations.
This week, IBM and the University of Southern California Annenberg Innovation Lab (AIL) are conducting an analysis of social media trends related to Super Bowl Quarterbacks Tom Brady and Eli Manning. By analyzing hundreds of thousands of public tweets they’ll determine the fans’ sentimental favorite – the people’s champion if you will.
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As Connect 2012 participants meet this week to explore the transformative possibilities of a social business, social computing and collaboration are flowing like electricity among IBMers around the globe.
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