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Guest Post by: Bridget Van Kralingen, Senior Vice President, IBM Global Business Services
Every two years since 2004, IBM’s consultants have met with CEO and public sector leaders worldwide to understand their perspectives on issues ranging from globalization to talent. And every time, CEOs consistently identified market forces as the biggest driver of change.
That changed this year. Continue Reading »
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by Martin Kelly, Partner, IBM Venture Capital Group
We’re pleased to announce the line-up for IBM SmartCamp 2012. This is our program for helping entrepreneurs who are developing products and services that make the world work better. Entrepreneurs who participate gain access to mentors who understand their industry and can help them develop their businesses. Also, networking and publicity can lead to venture funding.
We plan more than 17 SmartCamp events worldwide this year. The schedule starts in Miami on May 15th, with a new format focused on healthcare. Over the last two years we have seen growing interest in certain topics and believe the timing is right to have dedicated events. These one- and two-day events will bring together entrepreneurs, mentors and investors in particular industries allowing a more focused discussion. We will follow Miami up with New York on May 24th with a focus on Smart Cities. The New York event was planned to coincide with TechCrunch Disrupt NYC, to allow mentors and companies to make the most of the community.
For more information and to apply, you can get started here.
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“The secret of getting ahead is getting started.” Mark Twain
Today, IBM announced the 33 cities that will participate this year in its Smarter Cities Challenge grant program. This marks the second year in a three-year, $50 million, 100-city initiative. IBM sends five- or six-person teams of experts in a range of disciplines to help cities formulate strategies for improving the quality of life for their citizens.
By now, IBM has amassed a wealth of knowledge about how to help cities get started on transformational projects. Last year, the company engaged with 25 cities around the world, including St. Louis in the United States, Glasgow in the United Kingdom, Chiang Mai in Thailand and Johannesburg in South Africa. The previous year, they ran test programs in Ho Chi Minh City, Vietnam; Katowice, Poland; Rio de Janeiro, Brazil; Chengdu, China; and elsewhere. The themes of the projects ranged from education, transportation and to public safety to energy and sustainable economic development. Here’s a post on the Citizen IBM blog from Stephen Mandel, the mayor of Edmonton, Alberta, Canada, about the engagement there.
After each engagement, IBM’s Corporate Citizenship team identifies lessons learned. The exercise is partly aimed at improving the program itself, but the team also gleans insights that could help any leader in any city launch an initiative aimed at fundamentally transforming an aspect of how the city works. Here are some of the most critical lessons for leaders:
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By Manoj Saxena
General Manager
IBM Watson Solutions
Imagine asking a computer, “How much money do I need to retire?” or “Should I reshuffle my investments given the volatility of the world markets?” And then imagine getting an expert, personalized response in just a few seconds time.
That scenario is not possible today, but it could be in the not-too-distant future.
It was just over one year ago that IBM’s Watson technology shocked the world by beating two all-time champions on the TV quiz show Jeopardy!. Since then, we have been busy refining and expanding the technology so it can work as well as play. A few months ago, we announced a version of Watson for healthcare. Today we entered the financial services sphere. IBM will help Citi explore how the Watson technology could help improve and simplify the banking experience.
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USC, the Los Angeles Times and IBM Go Beyond
Best Picture to Look at the Bigger Picture
By Jonathan Taplin
Director of the Annenberg Innovation Lab
The University of Southern California
As the parade of gowns and penguin suits made their way down the red carpet and into the Oscar awards ceremony last night, I had one eye glued to my TV and the other to my Twitter feed.
For more than three decades, my career in entertainment has spanned the worlds of music, film, technology and finance. As a long-standing member of the Academy of Motion Picture Arts and Sciences and the Director of the Annenberg Innovation Lab, I always await this event with eager anticipation.
But this year I decided to marry my love of film, digital media and technology by applying science to the Oscars. Why? I wanted to better understand how the public’s opinion of Oscar nominees stacks up against the actual winners on awards night.
Like many movie fans, not all of my favorite picks mirror the Academy’s choices, or those of the movie-going public for that matter. I’m not ashamed to admit that I was shouting at the TV during the 2011 Oscar telecast when “The Social Network” didn’t take home Best Picture. That’s why the collaboration between our Lab, IBM and the LA Timesto create the Oscar ‘Senti-Meter’ was so groundbreaking.
Using advances in analytics and natural language processing, the Senti-Meter enabled us to analyze millions of daily public comments via Twitter, comparing volume and even more importantly assessing the tone. It let us pick up on positive, negative and neutral opinions, even snarky vs. sincere tweets about the best actor, actress and film nominees.
by Nirav Merchant, iPlant Collaborative, Director, BioComputing at the Arizona Research Laboratories (ARL), The University of Arizona
Today researchers in life sciences are required to work with and analyze giga and terabyte size data sets. Similarly, students on university campuses walk around with hard drives in their backpacks with terabytes of research data. Much of this data moves at variable speeds, and is in different formats fueled by a new generation of high throughput data production technologies such as DNA sequencers and super resolution microscopes. Continue Reading »
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By Steve Canepa, General Manager, Global Media & Entertainment Industry
February seems to be a month of excitement for all movie, television and sports enthusiasts. It’s that time of year – Super Bowl madness and Oscar Buzz – frenzy so electric that it transcends worlds – into the social media world. Think about it, how long does it take for you to see a Tweet or Facebook post once you hear the winner for Best Motion Picture or following the first touch-down? Seconds? Continue Reading »
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By Mo Zhou, Senior Consultant, IBM Global Business Services
One year ago, I was thrilled to watch IBM’s Watson computer win on the TV quiz show Jeopardy! at a special viewing party at Yale University. It was the second year of my MBA program, and I had already accepted a job offer from IBM, so I was rooting for my own team. I was so excited that I stayed until the very end to get the last Watson T-shirt they handed out as a door prize. Today, my profile picture on Facebook shows me proudly wearing the shirt.
So, you could say I’m a poster child for IBM. Continue Reading »
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John Squire is IBM’s director of Digital Marketing and Analytics.
Updated Post
AN UPSET IN THE MAKING
3 February 2012, 11:30 AM Eastern
Just like on the field, Eli Manning is riding a late surge to overtake Tom Brady in the IBM and USC analysis of Super Bowl XLVI social media sentiment. Overnight results of Super Bowl Twitter buzz drove Giants quarterback Eli Manning’s ‘T score’ for positive sentiment ahead of Tom Brady. Manning now leads with 66% vs. Brady’s 61%, which represents an 8-point shift compared to the previous day. In another interesting development positive sentiment for Giants head coach jumped dramatically with his score rating increasing to 76% positive. That places Coach Coughlin above all of the players and coaches on both teams.
This day-to-day shift in Super Bowl fan sentiment illustrates the speed at which consumer sentiments can shift online — a factor that businesses are watching closely due to the potential impact on their brand equity and sales.
By applying analytics in social media settings we can identify nuances – positive, negative, irony, snarky vs. sincerity, in real-time. That’s enough time to help an organization, or in this case professional athletes, adjust their comments and actions to dramatically (and positively) impact their brands.
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SUPER BOWL ANALYSIS TAKES US BEYOND THE TWEETS
2 February 2012
One of the most dramatic NFL games ever played was Super Bowl XLII pitting the undefeated (18–0) New England Patriots led by record-setting quarterback Tom Brady against the surprising NY Giants with young, unproven Eli Manning at the helm. A thrilling, some say shocking victory for the Giants ended the Patriots bid to be the only 19–0 undefeated champion in league history. And now Super Bowl XLVI – The Rematch — anticipated to be the most watched American television show in history, promises to take social media to a whole new level.
As my colleague, and former NFL player Kevin Nosbusch posted on Wednesday, IBM and the University of Southern California Annenberg Innovation Lab are conducting the first sentiment analysis of the two Super Bowl quarterbacks to illustrate how new analytics technologies make it possible to quickly assess the positive, negative and neutral sentiments shared by fans.
Why is this sentiment analysis important to IBM? In addition to being a longtime partner of the NFL, IBM recognizes that its clients, just like football players, are closely connected to their brand presence.
Using advances in analytics companies, academics, journalists can gain new insights into consumer perceptions via social media on endless topics from football and baseball to movies and retailing. Technologies can even distinguish irony and figure out which tweets are just background noise and those that are truly important.
Branding Upset on the Digital Playing Field
The Super Bowl analysis shows us that today the two quarterbacks, Tom Brady and Eli Manning are in statistical dead heat: Brady earning 65% positive sentiment and Eli Manning earning 62% positive sentiment. That actually represents a big branding upset on the digital playing field. Most sports and marketing followers would assume that Brady should be far ahead given his lofty status as an elite QB for many years and three championship rings.
Other noteworthy findings show that wide receivers have upstaged the quarterbacks, who are being positioned in the news media as the chief protagonists — Wes Welker is #1 in positive sentiment and Victor Cruz is a close 2nd. Interestingly Brady leads by 3% points, exactly the point spread Las Vegas oddsmakers have favored the Patriots.
So while it looks like Tom Brady is going into the game as the Social MVP, now is not the time to get cocky. Eli Manning is holding his own against the more experienced Brady in terms of positive sentiment.
The IBM USC analysis illustrates the potential insight and benefits that social media analytics can deliver to a brand — whether you’re an professional football player or a global enterprise. Businesses that ignore the impact of social media will be stuck on the sidelines.
Learn more about IBM and USC AIL social media analysis projects.
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By Martin Kelly
Partner, IBM Venture Capital Group
Editor’s note: Startup entrepreneurs, venture capitalists and business leaders will gather in San Francisco for the IBM SmartCamp competition world finals next week (Jan. 31, Feb. 1 and 2.) To follow the event virtually, return to A Smarter Planet for liveblogging, view livestreaming video and follow the Twitter hashtags #IBM SmartCamp and #startups.
How do you create something from nothing? It seems like magic to take an idea and turn it into a growing enterprise. Yet this is what entrepreneurs do every day. And that’s also what we did when we created IBM SmartCamp. Continue Reading »
