By Patrick G. Childress
One of my favorite parts of summer, much to my wife’s chagrin, is watching golf on Sunday afternoons. Sometimes it’s on in the background while I’m tending the grill, and other times I’m parked on the sofa seeing who can sink that 30-footer to win the tournament. I enjoy watching the pros hit shot after shot that I can’t ever seem to pull off myself.
Working at IBM, I am fortunate to be able to combine my love of golf with my day job of managing and designing new mobile applications as part of the IBM Interactive design team. Over the past 15 years, this team has been developing unique digital experiences for clients. Most recently, we were tasked with designing and building a new iPad app for the United States Golf Association (USGA), to launch in conjunction with the 2013 U.S. Open, the largest golf tournament in the U.S. Continue Reading »
By Jane Munn
When mapping out a cloud infrastructure, one of the first things that becomes clear is the bifurcation between low-end, commoditized products and enterprise-class solutions.
But even within that second category, a quick look under the covers of certain solutions often shows a patchwork of proprietary products that lack integration and optimization – a little server virtualization here, some specialized apps there, and a little “something-as-a-service” somewhere else – with no real thought to the enterprise as a whole.
For clients to gain the full advantages of this technology, a strategic cloud solution should include virtualization, standardization and provisioning for efficiency, cost-effectiveness, ease of management and fast deployment. Just as important, that solution should cover software, servers and storage, with deep roots in open standards, to ensure that clients can take advantage of cloud’s benefits today while beating a path to the future. Continue Reading »
By Elizabeth O’Brien
Big Data is a term we hear a lot about in the business world. But these days, thanks to the insatiable hunger for player, team and league stats and analysis, it’s also becoming widely used in the world of sports.
In tennis, for example, Big Data includes tournament, match and player stats, things like serve speeds, rally counts, winners and aces. But more important than what Big Data includes, is how it is used to enhance and, in many ways, transform how we experience and enjoy the sport of tennis.
This week marks the 28th year of IBM’s partnership with the French Tennis Federation in support of Roland Garros (also known as the French Open). IBM brings a suite of solutions to Roland Garros, all centered on real time and historic Grand Slam data. We capture, analyze, secure, store and distribute the data—in fact Big Data is the heart of our collaboration with the FFT. Continue Reading »
By Les Rechan
Corporate finance is often thought of as the central support system of an organization. It is key to ensuring that the organization not only survives, but thrives. While the core function of the CFO has remained consistent, the responsibilities and approaches of the position are rapidly evolving.
Over the next five years, the role of the CFO will continue to transform under the influence of analytics. As the primary guardians of information across all lines of business, CFOs can and should foster an analytics culture to support fact-based decision making.
Some CFOs are already ahead of the pack, applying analytics to their data to uncover hidden pockets of profitability. As data continues to grow, those CFOs who uniquely capitalize on it can proactively set leading business strategies. In fact, Gartner predicts that the amount of data stored by enterprises will grow 650 percent by 2018. Continue Reading »
Teddy Goff led a team of more than 200 people focused on digital media for President Obama’s re-election campaign. They generated more than 133 million video views, developed innovative tools to build grassroots communities, and raised more than $690 million. Recently, he and two colleagues formed a strategic marketing consultancy, Precision Strategies. Here, Goff talks about the importance of cultivating relationships and how President Obama’s re-election campaign ultimately relied on the effective use of predictive analytics.
What was the digital campaign’s key contribution to President Obama’s re-election?
It put supporters back into a primary role. We realized the most important thing we could do on the digital side was to cultivate relationships with the supporters on e-mail, Facebook, Twitter. We wanted to keep them inspired, engaged and informed. If we gave those people a reason to hit the retweet button every now and again, hit the share button, they could reach almost everyone in the United States more powerfully than we as a campaign operation ever could. President Obama on election day had about 34 million Facebook fans. Those people were friends with 98 percent of the U.S.-based Facebook population, which is more than the number of people who vote. Continue Reading »