By Lisa Seacat Deluca
We’re bombarded by deals every day. Get an extra 10 percent off (if you use a coupon). Get your tenth cup of coffee for free (if you use a rewards card). What if the “deal” was something you didn’t have to remember to bring with you, or something you didn’t even have to remember you previously received?
What if it was pushed to your mobile device based on a store you were nearby, or a particular section of the store you were shopping in? What if the “deal” was personalized for you based on your shopping habits? Continue Reading »
By Dan Pingree
Businesses large and small are feeling the effects of huge snowstorms sweeping into the Northeast.
For some, wintry weather is derailing activity creating disruption to northeastern seaports, airports and rail lines.
Other businesses more attuned to the vagaries of the seasons, however, such as Madison Heights, Michigan-based Moosejaw Mountaineering, thrive even when the weather turns wintery.
Weather normally has a temporary impact on the economy. For retail, however, the impact varies by segment. Thanks to weather forecasters, snowstorms are known days in advance. In many instances consumers rush out ahead of the storm to stock up on key supplies such as food, ice melt and more. Timing is everything. Continue Reading »
By Ramin Eivaz
If you think back to the best gift you ever received during the holidays, I’ll bet for most of you it’s not just the most expensive present or the one that came in the biggest box. No, the best gifts usually come from people that really know you and put a lot of thought into personalizing that gift just for you.
At HSN, we feel the same way, and it serves as a motivating force that guides how we engage with our customers during this important time of year. We believe we know our customers better than any other retailer in the market, and that connection and intimacy we share with them really shines during the holidays. It’s much more than just providing our customers the best products at the best value – it’s about offering the products that are just right for each and every customer.
But with millions of loyal customers, we can’t just mass market our holiday offerings to them by making an email list and checking it twice. Those one-size-fits-all techniques are long gone and are about as welcome by our customers as a holiday fruitcake. Today retailers need to be able to deliver the right offer at just the right time, and for HSN, we need to do this on a massive scale across all platforms – from television to mobile devices. Continue Reading »
Each year, the City of Melbourne is proud to showcase the best in Australian fashion through the internationally recognised Melbourne Spring Fashion Week (MSFW).
Audiences both local and global engage with the event online and offline, and increasingly we’re seeing the impact of their conversations on the retail industry over the course of the event. From the rise of bloggers to a surge in e-commerce, fashion is going digital and for an iconic event like MSFW, the opportunity to lift our share of voice online was too compelling to ignore.
Our goal for the event this year was to amplify MSFW online, create a unique experience for Melbourne locals and businesses alike, and in doing so gain some invaluable insights into our audience. Continue Reading »
By Steven Rodriguez & Alexa Genova
While attending the National Retail Federation’s (NRF) Annual BIG Show, it became apparent what an impact technology is going to have on the future of retail.
Sure, we see and use technology to shop now, whether it’s shopping online, using our Smartphone for a coupon or just “checking in” via social media at a store. But what we saw at NRF gave us a glimpse into how technology will change retail as we know it.
By Sima Nadler
Whether it’s finding those gluten-free crackers, getting the best price for sunblock, or just navigating inside the store, new technology is changing the way we shop. We can already compare prices and products using our smartphones, and soon we’ll have a cognitive, digital shopping assistant ready to answer all our questions.
This week IBM announced an augmented reality technology with Tesco, one of the world’s leading retailers, that will enable the company to do things like manage more effectively how products are displayed on shelves – ensure they are arranged according to plans that specify the best position, amount, and arrangement. This same core technology can also be used to help shoppers compare products or find what they’re looking for. Continue Reading »
By Scott Burnett
Despite an impressive track record of pioneering technology, today’s consumer electronics industry finds itself in the throes of a of massive transformation, driven by the proliferation of Internet-enabled devices that offer new intelligence and connectivity rivaling the ubiquity of electricity.
The tectonic shift is compelling electronics companies to search for new and sustainable growth opportunities as they set course to ride the next wave of the Internet of Things. The solution for a growing number of companies lies in the increasing possibilities of data analytics and cloud computing. Continue Reading »
By Billy Yuan
As smart phones become an indispensable part of our daily lives, companies in every industry are trying to develop ways to make this “second screen” enhance their marketing efforts, extend their reach, and most importantly, better serve their customers.
The purpose of the second screen is to augment the primary experience, whether that’s watching the game, grocery shopping, or buying a cup of coffee, and help connect the user to the brand.
A growing number of leading brands understand this and have embraced the second screen into their marketing strategies. ESPN has done a stellar job of serving its customers through multiple channels with their “Sportscenter” and “Watch ESPN” apps. No matter where the ESPN viewer is, he or she can follow the game by either streaming it or following the scores. If the user is watching the game on TV, the smart phone becomes a social tool and an encyclopedia all in one – tweet about a game-winning basket and look up that player’s stats in a matter of swipes and taps. Continue Reading »