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Stephanie Trunzo, Chief Creative Officer, PointSource

Stephanie Trunzo, Chief Creative Officer, PointSource

By Stephanie Trunzo

Mobile is predicted to account for more than 20% of online sales this upcoming holiday season and more than 80% of consumers are expected to perform mobile pre-shopping activities like browsing, finding locations, and adding items to their wish-lists.

The news follows the growing trend of mobile shopping. For example, more than half of all smartphone users use their devices to search for product and store information – and not only for the stores they’re in at the moment. The most common smartphone searches include comparing prices and looking for product information on different retailers’ websites.   Continue Reading »

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Peter J. Korsten,  Global Leader, IBM Institute for Business Value

Peter J. Korsten, Global Leader, IBM Institute for Business Value

By Peter J. Korsten

From high profile security breaches to technology failing in major product launches, CIOs are being pulled into the world of customer experience and engagement. CIOs formerly were “masters of the back office” making sure computers that didn’t crash, networks were fast and supply chains that didn’t lose products. That’s all changed as much of that day-to-day IT functionality has been automated and mastered. In fact, 66 percent of CIOs think their IT departments have mastered the basics of tech according to a new IBM report.

With customers gaining a virtual seat at the board room table over 60 percent of CIOs intend to focus more heavily on improving the customer experience and getting closer to customers. The study reveals that there is no distinction between business strategy and the customer experienceContinue Reading »

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Steven Rodriguez & Alexa Genova, Students at Fashion Institute of Technology

Steven Rodriguez & Alexa Genova, Students at the Fashion Institute of Technology


By Steven Rodriguez & Alexa Genova

While attending the National Retail Federation’s (NRF) Annual BIG Show, it became apparent what an impact technology is going to have on the future of retail.

Sure, we see and use technology to shop now, whether it’s shopping online, using our Smartphone for a coupon or just “checking in” via social media at a store. But what we saw at NRF gave us a glimpse into how technology will change retail as we know it.

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Michael Haydock, Vice President, IBM

Michael Haydock, Vice President, Customer Intelligence, IBM Global Services

By Michael Haydock 

Making a buck is becoming progressively more challenging for brick-and-mortar retailers. Nearly two decades after Amazon.com and others began to chop away at the underpinnings of the traditional retailing business model, the pervasiveness of smartphones, the emergence of the digitally-empowered consumer, and the prospect of one-day delivery make the future of physical retailing seem ever more tenuous.

I use the word “seem” advisedly, because I believe smart retailers will learn to thrive in the future through a combination of Big Data analytics, omni-channel strategies and continuous reinvention.

These high-stakes issues are top of mind this week as the National Retail Federation stages its annual convention in New York City. IBM’s CEO, Ginni Rometty, is delivering today’s keynote address. She’ll describe how Big Data and changing consumer expectations are intersecting with a confluence of cloud computing, analytics, social and mobile to fundamentally reshape commerce—with huge implications for retailers. Continue Reading »

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Paul Papas, Global Leader, Smarter Commerce, IBM Global Business Services

Paul Papas, Global Leader, Smarter Commerce, IBM Global Business Services

By Paul Papas

The swipe of a finger is all that it takes – to lose a customer to a competitor – forever.

In today’s digitally-driven economy, the reality is that consumers hold unprecedented levels of power to make or a break a business. Social technologies have amplified the voice of the customer to broadcast every positive or negative experience to everyone, everywhere.

As such, it is critical for businesses today to focus on engaging customers with exceptional experiences each and every time they interact. And businesses must do this seamlessly and consistently across all digital and physical touch points.

While many know that customer experience has become a powerful differentiator for organizations, the majority of businesses are only at the brink of shifting their strategies in order to keep up. The majority of CEOs (63 percent) polled in IBM’s recent C-suite Study said that their organizations still do not have an integrated physical and mobile strategy for customer engagement. Continue Reading »

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Shashi Bellamkonda, Adjunct Professor Georgetown University

Shashi Bellamkonda, Adjunct Professor Georgetown University

By Shashi Bellamkonda

The mobile revolution isn’t only having a profound influence on the lives of consumers, it’s also changing the way business owners—especially small business owners—are marketing their business.

Research has found that 42 percent of small business owners say it would be a huge challenge to operate their businesses without mobile services. An additional one-in-three business owners say their businesses could not survive without some type of mobile service.

So how can small businesses stay ahead of the mobile curve?

Think about how you, as a consumer, go through your day with your smartphone or tablet. You may scan comments, compare prices, and shop on the go. As you work, sit in the doctor’s office, ride the train, and even stand in line at the grocery store, it’s never been more important for the businesses you frequent to have your information up-to-date and accurate across all online channels. Gleaning analytic insight on all this mobile Web activity and seeing what kind of content, feedback and posts are driving the most engagement will be key. Continue Reading »

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Jay Henderson, Strategy Director, IBM Smarter Commerce

Jay Henderson, Strategy Director, IBM Smarter Commerce

By Jay Henderson

With another peak holiday shopping season upon us, retailers and marketers across the country have high hopes for another record-breaking weekend of online sales.

They may very well get their wish.

Based on early data from the IBM Digital Analytics Benchmark, Thanksgiving Day online sales grew 19.7 percent over 2012, led by department stores, which increased 60 percent using the same comparison.   As expected, mobile was once again a key driver of that overall growth, increasing 49 percent year over year as a component of all online sales.

As holiday shoppers become more diverse, connected and digitally savvy, retailers are looking to cloud, mobile and big data analytics to deliver personalized experiences for millions of consumers.  The winners this year will be those that rely on real-time insight to adapt their mix of in-store, online and mobile promotions to make the sale whenever and wherever their customers choose. For retailers like Moosejaw, that means building a connected physical and digital shopping experience that is integrated, from the ground up, across the entire commerce cycle. Continue Reading »

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Brian Ng, IBM Consultant

Brian Ng, IBM Consultant

By Brian Ng

As businesses mature and scale, cohesive digital and social integration becomes ever more critical to maintaining a competitive advantage, especially in today’s customer-centric world. Every customer and, increasingly, every interaction matters even more. The pressure is tremendous to deliver consistent, high quality customer experiences tailored to everyone, in whatever context imaginable.

Just as we build relationships with new friends or interested partners, we similarly become invested in the products or services that work well and delight us. We grow connected to the things we use and interact with on a daily basis. But unlike friendships, often one misstep with a product or service could mean the end of the relationship.

One company that prioritizes superior customer service in all of its channels is Bonobos, a leading online apparel company. They started off selling one pair of perfectly fitting khakis and have since grown their product line to include dress shirts, suits, and outerwear. The differentiator for them is the customer experience team, which it calls the Bonobos Ninjas. Continue Reading »

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Josh Rochlin, CEO, Xtify

Josh Rochlin, CEO, Xtify

By Josh Rochlin

As consumers around the globe increasingly turn to mobile devices to buy products, connect with their favorite brands, and discover new ones, they are fundamentally altering the role of the CMO. Today it is crucial for CMOs to arm their organizations with tools to capture mobile consumers’ attention, influence their intent, and engage them with relevant content. 

The key to mobile commerce success is delivering relevant, actionable content at the right time to improve mobile sales, drive in-store traffic, and engage customers.

With today’s announcement of IBM’s acquisition of Xtify, a leading provider of cloud-based mobile messaging tools, IBM is expanding its mobile capabilities to include mobile campaign creation, content targeting, dynamic real-time segmentation, and analytics for all mobile devices and browsers. Continue Reading »

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David Rogers, Faculty Director of Digital Marketing Strategy, Columbia University

David Rogers, Faculty Director, Digital Marketing Strategy, Columbia Business School

By David Rogers

Ever since the rise of online shopping sites like Amazon.com, brick-and-mortar-retail stores haved struggled with the threat of “showrooming” consumers – those who visit a store to see a product in person, but then opt to purchase it later online.

With the rapid adoption of smartphones, this phenomenon has grown even stronger. Today retailers operate in a world in which in-store shoppers have every competing offer in the palm of her hands.

Though retailers are not powerless, to survive, it is critical that they understand the true impact of mobile devices on shopper behavior. Doing so will enable them to shape a retail experience that gives consumers a compelling reason to buy directly from the brick-and-mortar store. Continue Reading »

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