By Billy Yuan
As smart phones become an indispensable part of our daily lives, companies in every industry are trying to develop ways to make this “second screen” enhance their marketing efforts, extend their reach, and most importantly, better serve their customers.
The purpose of the second screen is to augment the primary experience, whether that’s watching the game, grocery shopping, or buying a cup of coffee, and help connect the user to the brand.
A growing number of leading brands understand this and have embraced the second screen into their marketing strategies. ESPN has done a stellar job of serving its customers through multiple channels with their “Sportscenter” and “Watch ESPN” apps. No matter where the ESPN viewer is, he or she can follow the game by either streaming it or following the scores. If the user is watching the game on TV, the smart phone becomes a social tool and an encyclopedia all in one – tweet about a game-winning basket and look up that player’s stats in a matter of swipes and taps. Continue Reading »
By Michael Haydock
It’s early August, but back-to-school shopping is already in full swing. In fact, in some cases, it has been for a while. Retailers like Walmart began advertising before summer vacation even began in hopes of capturing consumer dollars in the face of economic uncertainty.
According to IBM’s new Big Data-based forecast, such moves led to strong growth in July. For example, children’s, juniors and other clothing segments were projected to be up over 12 percent, year over year, in July. Spending on this category is expected to dip down to just 1.4 percent in August before returning to a 12.3 percent growth rate in September. (That’s because students typically like to wait and see what their friends are wearing before completing their back-to-school wardrobes.) Continue Reading »
By Sangjun Hyun
Home shopping has evolved greatly since the Home Shopping Network (HSN) pioneered the concept in the 1980′s. And these networks’ nimble response to the rise of online and mobile shopping has allowed them to continue to grow and thrive even as the entire retail industry experiences seismic shifts. Today, nearly half of HSN’s sales are reportedly made online. And mobile is rising quickly. HSN recently said its mobile commerce sales grew 78% in Q1 2013 and mobile sales now represent 10 percent of its total company sales.
Home shopping networks are therefore not only rising to the challenge of online and mobile commerce, but accelerating the phenomena.
In Korea, where I sit, this is especially true. Home shopping is extremely popular in Korea and is helping drive Korea to become one of the most advanced online retail markets in the world. The USDA Foreign Agricultural Service predicts online shopping will likely be the dominant retail channel in Korea within the next five years. A company seeking to take full advantage of this boom is NS Shopping, one of Korea’s leading home shopping networks, who is teaming with IBM to provide its customers a better shopping experience.
By Patrick G. Childress
One of my favorite parts of summer, much to my wife’s chagrin, is watching golf on Sunday afternoons. Sometimes it’s on in the background while I’m tending the grill, and other times I’m parked on the sofa seeing who can sink that 30-footer to win the tournament. I enjoy watching the pros hit shot after shot that I can’t ever seem to pull off myself.
Working at IBM, I am fortunate to be able to combine my love of golf with my day job of managing and designing new mobile applications as part of the IBM Interactive design team. Over the past 15 years, this team has been developing unique digital experiences for clients. Most recently, we were tasked with designing and building a new iPad app for the United States Golf Association (USGA), to launch in conjunction with the 2013 U.S. Open, the largest golf tournament in the U.S. Continue Reading »
By Lori Steele
This week, C-suite attendees representing all aspects of technology-fueled commerce will be convening at the IBM Smarter Commerce Global Summit in Nashville. Among the participants will be L’Oréal USA, with whom IBM is working on a three-year project for procurement services supported by an advanced cloud analytics solution to help transform the way L’Oréal USA buys from its large network of North American suppliers.
Over the years, L’Oréal USA has rapidly grown through both acquisitions and organically through its existing brands. With the new market advancement, the company’s ecosystem of suppliers and vendors has grown exponentially. In order to continue to realize more savings from procurement, L’Oréal USA needed its procurement workforce compliant with its spending processes to attain the best buying advantage. Continue Reading »
By Jill Puleri
These are crucial times for brick-and-mortar retailers as they evolve to put the consumer at the center of all that they do. Those that make good decisions are going to prosper; those who don’t are going to slip to the back.
Central to retailers’ ability to remain relevant is their response to the mobile opportunity. Mobile commerce is expected grow 115 percent over the next 12 months. Though the opportunity is clear, capitalizing on it is full of complexity as retailers integrate web sites and supply chains together with the numerous mobile devices that consumers are using to shop.
Just a few years ago, many retailers were working feverishly to push out shopping applications for mobile devices. There was good reason for the rush: tens of millions of consumers are jumping on the smart-phone band wagon and using them to shop. Continue Reading »
By Michael Haydock
Jewelry sales are set to shine this year and expected to grow more than 11 percent in the second quarter and nine percent overall this year, according to a new Big Data-based retail forecast from IBM.
According to the analysis, improved consumer confidence, lower unemployment and enhanced stock dividends from the fourth quarter of 2012 have combined to leave people ready to start spending on luxury items again, like jewelry.
In addition, key retailers are buttressing the economic landscape and driving sales by leveraging Big Data analytics to better understand and respond to customers and trends. Sterling Jewelers, for example, which owns the popular Jared and Kay brands, overhauled its digital channels to better respond to changing consumer preferences. The move led to an increase in online sales of 49 percent this past holiday season. Continue Reading »