By Samir Mahir
Each January, the world’s greatest tennis stars meet in Melbourne to kick off a new year of Grand Slams. They’re greeted, of course, by more than 640,000 tennis fans – ready to watch each serve and volley.
At Tennis Australia, we strive to provide a premier tournament experience both on and off the court. That’s why we’ve teamed up with innovative technology partners to not only enhance the consumer tournament experience but also find new ways to offer some of the world’s best athletes deeper insight into the game they love. Continue Reading »
By Rick Singer
Ever since Augusta National Golf Club hosted its first Invitational event in 1934, a commitment to history and tradition has permeated the fabric of the Masters Tournament, which begins play this week.
While the Masters has delivered many thrilling, magical moments among the Georgia pines of the Augusta National golf course, many people may not be aware of the Tournament’s unwavering dedication to enriching the game of golf. From playing 18 holes on each of the Tournament’s four days — instead of 36 holes on the third and final day, which was the standard 80 years ago — to introducing the first cumulative over/under scoring method, the Masters has consistently established innovative practices that became and remain standards in the sport. Continue Reading »
By Glen Thomas
If you are lucky enough to attend the Australian Open in Melbourne – or simply are enjoying the tennis tournament from the comfort of your armchair – you can’t fail to be impressed by the rich, engaging experience the international Grand Slam provides for fans.
As marketers, we know that creating an engaging customer experience isn’t always easy. That’s why we’re embracing analytics, cloud computing and mobile technologies to help tap into Big Data and drive new experiences for customers. However, more than 80 per cent[i] of CMOs feel underprepared for Big Data – a figure that has actually increased by 11 percent in two years. Continue Reading »
By Andrew Nichols, IBM Communications
By Patrick G. Childress
One of my favorite parts of summer, much to my wife’s chagrin, is watching golf on Sunday afternoons. Sometimes it’s on in the background while I’m tending the grill, and other times I’m parked on the sofa seeing who can sink that 30-footer to win the tournament. I enjoy watching the pros hit shot after shot that I can’t ever seem to pull off myself.
Working at IBM, I am fortunate to be able to combine my love of golf with my day job of managing and designing new mobile applications as part of the IBM Interactive design team. Over the past 15 years, this team has been developing unique digital experiences for clients. Most recently, we were tasked with designing and building a new iPad app for the United States Golf Association (USGA), to launch in conjunction with the 2013 U.S. Open, the largest golf tournament in the U.S. Continue Reading »
By Elizabeth O’Brien
Big Data is a term we hear a lot about in the business world. But these days, thanks to the insatiable hunger for player, team and league stats and analysis, it’s also becoming widely used in the world of sports.
In tennis, for example, Big Data includes tournament, match and player stats, things like serve speeds, rally counts, winners and aces. But more important than what Big Data includes, is how it is used to enhance and, in many ways, transform how we experience and enjoy the sport of tennis.
This week marks the 28th year of IBM’s partnership with the French Tennis Federation in support of Roland Garros (also known as the French Open). IBM brings a suite of solutions to Roland Garros, all centered on real time and historic Grand Slam data. We capture, analyze, secure, store and distribute the data—in fact Big Data is the heart of our collaboration with the FFT. Continue Reading »
By Jon Zerden
It’s the time of year when holiday decorations go up, temperatures drop, and people huddle indoors and gather for feasts of turkey, mashed potatoes, stuffing, pie and much more.
But when the feasting comes to an end, people begin to think of their New Year’s resolutions. In addition to the occasional over indulgence in holiday comfort foods, people are more wary than ever of the risks associated with a lack of exercise.
According to the Center for Disease Control, the annual estimated medical expense associated with obesity in the United States is $61 billion. Diabetes costs $116 billion, while cardiovascular disease and strokes amount to $313.8 billion in expenditures.