Posted by
Steve Hamm in
Teddy Goff
Teddy Goff led a team of more than 200 people focused on digital media for President Obama’s re-election campaign. They generated more than 133 million video views, developed innovative tools to build grassroots communities, and raised more than $690 million. Recently, he and two colleagues formed a strategic marketing consultancy, Precision Strategies. Here, Goff talks about the importance of cultivating relationships and how President Obama’s re-election campaign ultimately relied on the effective use of predictive analytics.
What was the digital campaign’s key contribution to President Obama’s re-election?
It put supporters back into a primary role. We realized the most important thing we could do on the digital side was to cultivate relationships with the supporters on e-mail, Facebook, Twitter. We wanted to keep them inspired, engaged and informed. If we gave those people a reason to hit the retweet button every now and again, hit the share button, they could reach almost everyone in the United States more powerfully than we as a campaign operation ever could. President Obama on election day had about 34 million Facebook fans. Those people were friends with 98 percent of the U.S.-based Facebook population, which is more than the number of people who vote. Continue Reading »
Alfred Vanderpuije, Mayor of Accra, Ghana
By Alfred Vanderpuije
This week at the World Economic Forum on Africa in Cape Town, leaders will come together to discuss Africa’s future. One of the three focus themes is the importance of ‘Strategic Infrastructure’ as a foundation for the continent’s growth. As Mayor of Accra and Chief Executive of the Accra Metropolitan Assembly, I would say that there are few areas as crucial for infrastructure investment as cities.
Buoyed by an emerging oil and gas industry and a rapidly growing consumer class, Ghana’s economy is one of the fastest growing in the world. Investors are flocking to the country’s capital Accra to take advantage of new business opportunities and become part of this success story. Mastercard recently identified Accra as one of Africa’s top cities in terms of economic growth potential over the next few years. Local and foreign firms are also driving a number of urban development opportunities such as Ghana Cyber City, King City and Appolonia City which aim to set up modern, high-tech hubs within and around Accra. Continue Reading »
Posted by
Steve Hamm in
Like other media companies around the world, Australia’s Fairfax Media Limited is under pressure due to the fast-changing dynamics in publishing. But Fairfax isn’t taking those challenges lying down. The company, which is a leading media outfit in Australia and New Zealand, owns two of the most popular news Web sites in Australia. “We now have a business based around journalism that creates a large audience, and we hit that audience in print, online, tablet, smartphone and smart TV,” says Fairfax CEO Greg Hywood.
IBM CEO Ginni Rometty
Fairfax is a prime example of a company that has aggressively adopted technology to transform the way it does business and interacts with customers. Hywood was a featured speaker today at IBM’s CMO+CIO Leadership Symposium in Sydney, where IBM executives and clients interacted with nearly 100 chief marketing and chief information officers from Australia’s leading companies.
In a keynote address, IBM CEO Ginni Rometty told the audience that the explosion of data makes it possible for companies to address customers as individuals. “I think this will change the relationship you have with your customers fundamentally, no matter what industry,” she said. “And it will change the relationship between the CMO and CIO.”
By Richard Silberman, Writer/Researcher, IBM Communications
During the past year, we’ve profiled nine exceptional “People for a Smarter Planet” who exemplify the spirit of change, innovation, creativity and curiosity that lie at the core of building a smarter planet. They are inventors and researchers, academics and executives, thought leaders, dreamers, risk-takers, pioneers.
These individuals come from a wide range of fields and possess an array of interests and expertise. What they all have in common is a passion for their work and a commitment to make the world a better place.
They include Ruhong Zhou, whose avian flu research may help prevent a global pandemic; Dave Bartlett, IBM’s smarter buildings guru; Bill Reichert, a Silicon Valley venture capitalist with novel advice for entrepreneurs; and sustainability expert Sarah Slaughter.
If you haven’t met them yet, here are nine People for a Smarter Planet you should know.
Paul Brody, Global Industry Leader, Electronics, IBM
By Paul Brody
People have been talking and writing about the “Internet of Things” for more than a decade. It’s the idea that at some point billions of electronic devices and sensors will be connected to the Internet in parallel to the hundreds of millions of people who have access to the Net. But, unlike so many of the whiz-bang technologies that are forever predicted but never arrive, such as flying cars and time machines, the Internet of Things is on the verge of becoming a reality.
So, what exactly is bringing the Internet of Things to fruition? A big factor is the plunging cost of connectivity, which is being driven by the emergence of Heterogeneous Networks (often referred to as “HetNets”). HetNets offer a way to increase the density and bandwidth available to mobile devices. Continue Reading »
Ling Shao, IBM Distinguished Engineer and Chief Architect for Internet-of-Things and Wireless, IBM Research, China
By Cindy Geng, Market Development & Insights, IBM Research, China
Telecom operators in China have their hands full.
The rapid rise of data being generated from smart phones throughout the country is creating profound challenges, from unbalanced network loads and low frequency spectrum utilization, to increasing network construction, maintenance and upgrade costs. What the industry needs is a more flexible, smart network architecture.
According to market researcher, IDC’s 2012 Top 10 Predictions report, “big data will join mobile and cloud as the next ‘must have’ competency as digital content grows to 2.7 zettabytes this year (48 percent over 2011), and will reach 8 zettabytes by 2015.”
Posted by
Guest in
By Andreas Fuchs, co-project leader, Electric Mobility, EKZ, Kanton Zürich, Switzerland
It is estimated that by 2050, 95 percent of cars will be equipped with an electric socket. This will mean that more than five million parking lots in Switzerland alone will be need to be equipped with a charging station to enable electric vehicle (EV) charging. Now imagine if all of these cars began charging at the same time and the impact it would have on the power grid.
While the electrical grid in Switzerland is not yet “smart,” the fact remains that EVs are being purchased. It is therefore, up to the auto manufacturers, utilities and equipment suppliers to ensure that the charging process is coordinated and controlled in order to prevent grid overload.
This was the driving incentive behind the Smartphone application (app) pilot that we are conducting with IBM Research in Zürich and the University of Applied Research Zürich in Winterthur, ZHAW. The goal is to study how mobile communication can be used to remotely control the EV charging process.
13:29
Posted by
Guest in
USC, the Los Angeles Times and IBM Go Beyond
Best Picture to Look at the Bigger Picture
By Jonathan Taplin
Director of the Annenberg Innovation Lab
The University of Southern California
As the parade of gowns and penguin suits made their way down the red carpet and into the Oscar awards ceremony last night, I had one eye glued to my TV and the other to my Twitter feed.
For more than three decades, my career in entertainment has spanned the worlds of music, film, technology and finance. As a long-standing member of the Academy of Motion Picture Arts and Sciences and the Director of the Annenberg Innovation Lab, I always await this event with eager anticipation.
But this year I decided to marry my love of film, digital media and technology by applying science to the Oscars. Why? I wanted to better understand how the public’s opinion of Oscar nominees stacks up against the actual winners on awards night.
Like many movie fans, not all of my favorite picks mirror the Academy’s choices, or those of the movie-going public for that matter. I’m not ashamed to admit that I was shouting at the TV during the 2011 Oscar telecast when “The Social Network” didn’t take home Best Picture. That’s why the collaboration between our Lab, IBM and the LA Timesto create the Oscar ‘Senti-Meter’ was so groundbreaking.
Using advances in analytics and natural language processing, the Senti-Meter enabled us to analyze millions of daily public comments via Twitter, comparing volume and even more importantly assessing the tone. It let us pick up on positive, negative and neutral opinions, even snarky vs. sincere tweets about the best actor, actress and film nominees.
Posted by
Guest in
by Scott Stainken, General Manager of IBM’s Global Communications Industry
Next week my colleagues and I travel to Barcelona for Mobile World Congress (MWC) 2012. While there, we’ll be answering what we think are some of the most important questions being asked by smarter communications providers today. Questions like… Continue Reading »
Posted by
Guest in
By Steve Canepa, General Manager, Global Media & Entertainment Industry
February seems to be a month of excitement for all movie, television and sports enthusiasts. It’s that time of year – Super Bowl madness and Oscar Buzz – frenzy so electric that it transcends worlds – into the social media world. Think about it, how long does it take for you to see a Tweet or Facebook post once you hear the winner for Best Motion Picture or following the first touch-down? Seconds? Continue Reading »
