Instrumented Interconnecteds Intelligent
Smarter Communications

By Andreas Fuchs, co-project leader, Electric Mobility, EKZ, Kanton Zürich, Switzerland

It is estimated that by 2050, 95 percent of cars will be equipped with an electric socket. This will mean that more than five million parking lots in Switzerland alone will be need to be equipped with a charging station to enable electric vehicle (EV) charging. Now imagine if all of these cars began charging at the same time and the impact it would have on the power grid.

While the electrical grid in Switzerland is not yet “smart,” the fact remains that EVs are being purchased. It is therefore, up to the auto manufacturers, utilities and equipment suppliers to ensure that the charging process is coordinated and controlled in order to prevent grid overload.

This was the driving incentive behind the Smartphone application (app) pilot that we are conducting with IBM Research in Zürich and the University of Applied Research Zürich in Winterthur, ZHAW. The goal is to study how mobile communication can be used to remotely control the EV charging process.

Continue Reading »

Bookmark and Share

USC, the Los Angeles Times and IBM Go Beyond
Best Picture to Look at the Bigger Picture

By Jonathan Taplin
Director of the Annenberg Innovation Lab
The University of Southern California

  As the parade of gowns and penguin suits made their way down the red carpet and into the Oscar awards ceremony last night, I had one eye glued to my TV and the other to my Twitter feed.

For more than three decades, my career in entertainment has spanned the worlds of music, film, technology and finance. As a long-standing member of the Academy of Motion Picture Arts and Sciences and the Director of the Annenberg Innovation Lab, I always await this event with eager anticipation.

But this year I decided to marry my love of film, digital media and technology by applying science to the Oscars. Why?  I wanted to better understand how the public’s opinion of Oscar nominees stacks up against the actual winners on awards night.

Keeping up with the Oscar BuzzLike many movie fans, not all of my favorite picks mirror the Academy’s choices, or those of the movie-going public for that matter.  I’m not ashamed to admit that I was shouting at the TV during the 2011 Oscar telecast when “The Social Network” didn’t take home Best Picture. That’s why the collaboration between our Lab, IBM and the LA Timesto create the Oscar ‘Senti-Meter’ was so groundbreaking.

Using advances in analytics and natural language processing, the Senti-Meter enabled us to analyze millions of daily public comments via Twitter, comparing volume and even more importantly assessing the tone. It let us pick up on positive, negative and neutral opinions, even snarky vs. sincere tweets about the best actor, actress and film nominees.

Continue Reading »

Bookmark and Share
February 21st, 2012

by Scott Stainken, General Manager of IBM’s Global Communications Industry

Next week my colleagues and I travel to Barcelona for Mobile World Congress (MWC) 2012.  While there, we’ll be answering what we think are some of the most important questions being asked by smarter communications providers today.  Questions like… Continue Reading »

Bookmark and Share

By Steve Canepa, General Manager, Global Media & Entertainment Industry

February seems to be a month of excitement for all movie, television and sports enthusiasts. It’s that time of year – Super Bowl madness and Oscar Buzz – frenzy so electric that it transcends worlds – into the social media world. Think about it, how long does it take for you to see a Tweet or Facebook post once you hear the winner for Best Motion Picture or following the first touch-down? Seconds? Continue Reading »

Bookmark and Share

With public-sector budgets under greater pressure and scrutiny than ever, having the ability to fine-tune services and to deliver them where they’re needed most is becoming increasingly important. Social media gives city authorities this opportunity, tapping into public sentiment in real time – albeit only that portion of the public using social media and in a raw form.

Crucially, it’s not just a case of passively watching and listening to what citizens are saying. The social web also makes it possible to reach out in new ways. Social networks mean local government can carry out surveys – and publicise them – at relatively low cost. Insights gained in this way not only represent a significant cash saving; they can also be carried out more rapidly than traditional opinion polls, with no paper processing delays and no risk of data transcription errors. Continue Reading »

Bookmark and Share

What makes a smarter social media city? At its best, it is:

It promotes citizen involvement and builds a new sense of
ownership with scope for collaboration in every aspect of city life.

It lifts the bonnet on how the city works – processes are visible,
dialogue is open, feedback is swift.

It delivers services in real time with an enhanced ability to adjust
to citizens’ fast-changing needs.

It respects privacy, protects data and leverages technology to
enhance the physical security of citizens.

Download the report

Watch Social Media Enabled Cities webinar

Bookmark and Share

John Squire, IBM Director of Digital Marketing & AnalyticsJohn Squire is IBM’s director of Digital Marketing and Analytics.

Updated Post

3 February 2012, 11:30 AM Eastern

Just like on the field, Eli Manning is riding a late surge to overtake Tom Brady in the IBM and USC analysis of Super Bowl XLVI social media sentiment.  Overnight results of Super Bowl Twitter buzz drove Giants quarterback Eli Manning’s ‘T score’ for positive sentiment ahead of Tom Brady. Manning now leads with 66% vs. Brady’s 61%, which represents an 8-point shift compared to the previous day. In another interesting development positive sentiment for Giants head coach jumped dramatically with his score rating increasing to 76% positive. That places Coach Coughlin above all of the players and coaches on both teams.
This day-to-day shift in Super Bowl fan sentiment illustrates the speed at which consumer sentiments can shift online — a factor that businesses are watching closely due to the potential impact on their brand equity and sales.

By applying analytics in social media settings we can identify nuances – positive, negative, irony, snarky vs. sincerity, in real-time.  That’s enough time to help an organization, or in this case professional athletes, adjust their comments and actions to dramatically (and positively) impact their brands.

Original Post

2 February 2012

One of the most dramatic NFL games ever played was Super Bowl XLII pitting the undefeated (18–0) New England Patriots led by record-setting quarterback Tom Brady against the surprising NY Giants with young, unproven Eli Manning at the helm.   A thrilling, some say shocking victory for the Giants ended the Patriots bid to be the only 19–0 undefeated champion in league history.  And now Super Bowl XLVI –  The Rematch —   anticipated to be the most watched American television show in history, promises to take social media to a whole new level.

As my colleague, and former NFL player Kevin Nosbusch posted on Wednesday, IBM and the University of Southern California Annenberg Innovation Lab are conducting the first sentiment analysis of the two Super Bowl quarterbacks to illustrate how new analytics technologies make it possible to quickly assess the positive, negative and neutral sentiments shared by fans.

Why is this sentiment analysis important to IBM? In addition to being a longtime partner of the NFL, IBM recognizes that its clients, just like football players, are closely connected to their brand presence.

Using advances in analytics companies, academics, journalists can gain new insights into consumer perceptions via social media on endless topics from football and baseball to movies and retailing. Technologies can even distinguish irony and figure out which tweets are just background noise and those that are truly important.

Branding Upset on the Digital Playing Field

The Super Bowl analysis shows us that today the two quarterbacks, Tom Brady and Eli Manning are in statistical dead heat:  Brady earning 65% positive sentiment and Eli Manning earning 62% positive sentiment.  That actually represents a big branding upset on the digital playing field. Most sports and marketing followers would assume that Brady should be far ahead given his lofty status as an elite QB for many years and three championship rings.

Super Bowl social sentiment indexOther noteworthy findings show that wide receivers have upstaged the quarterbacks, who are being positioned in the news media as the chief protagonists — Wes Welker is #1 in positive sentiment and Victor Cruz is a close 2nd.  Interestingly Brady leads by 3% points, exactly the point spread Las Vegas oddsmakers have favored the Patriots.

So while it looks like Tom Brady is going into the game as the Social MVP, now is not the time to get cocky.  Eli Manning is holding his own against the more experienced Brady in terms of positive sentiment.

The IBM USC analysis illustrates the potential insight and benefits that social media analytics can deliver to a brand — whether you’re an professional football player or a global enterprise.  Businesses that ignore the impact of social media will be stuck on the sidelines.

Learn more about IBM and USC AIL social media analysis projects.

Bookmark and Share

Kevin Nosbusch is an IBM senior technology consultant based in Milwaukee, Wisconsin. In 1973 he played for the Fighting Irish during Notre Dame’s National Championship season, and went on to play for the San Diego Chargers.

When I played football at the University of Notre Dame and for the San Diego Chargers, broadcast television and radio were the primary ways fans enjoyed the game. There was no ESPN, no sports talk radio, the Internet was only known by DARPA scientists and social media didn’t exist.

Gosh, I sound pretty old. But in just 30 years the media and sports industries have been completely transformed by technology.  Today, fans are not only Tweeting about their favorite players and teams, but just last week at the Pro Bowl athletes were participating in the virtual conversation on the field at Twitter stations.

This week, IBM and the University of Southern California Annenberg Innovation Lab (AIL) are conducting an analysis of social media trends related to Super Bowl Quarterbacks Tom Brady and Eli Manning.  By analyzing hundreds of thousands of public tweets they’ll determine the fans’ sentimental favorite – the people’s champion if you will.

Continue Reading »

Bookmark and Share

Social media provides local government with powerful and flexible tools to deliver information services through a variety of channels. Equally important, it provides unique tools for formulating policy and redefining the meaning of accountability as well.

Discovery techniques based on social media are already helping local authorities to shape the future and to define exactly what a smarter city should look like. Coventry in the UK’s West Midlands is a case in point. Continue Reading »

Bookmark and Share

by Richard Daley, Director of Information Management at Tejon Ranch

Mobile business applications on phones and other hand-held devices are taking hold in the business today, and Tejon Ranch is a great example of how that technology is making a big difference.

Our name is a bit deceiving. We’re more of a city than a “ranch.” Continue Reading »

Bookmark and Share

Subscribe to this category Subscribe to Smarter Communications