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Cheryl Burgess, Co-founder,  CEO and CMO of Blue Focus  Marketing; Author

Cheryl Burgess, Co-founder, CEO and CMO of Blue Focus Marketing; Author

By Cheryl Burgess

I couldn’t think of a better way to welcome the New Year than to participate in IBM’s upcoming Connect Conference, held from Jan. 26-30 in Orlando, Florida. At the conference, I will be co-presenting a panel with IBM’s Ethan McCarty (@ethanmcc). The session, titled “The Social Employee: Branding From the Inside, Out,” will focus on the importance of building a culture of engaged brand ambassadors who can represent their company in the digital bazaar.

Of course, whether we’re talking about brands or our own bodies, in order to function well externally, we must first work to take care of ourselves Continue Reading »

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