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Mobile Business Insights. An IBM Mobile Blog.


 

For many companies, employing an additional channel such as a mobile application is a way for them to get closer with their customers, market their product (sometimes the app is their product) and increase revenue. What’s going to happen, though, if the app doesn’t work? In this post, I want to talk about customer support for mobile applications and the importance of collecting mobile app data to improve mobile quality assurance. Collecting the right information about app errors is essential to help mobile developers ensure successful apps. Continue Reading »

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As I transition to a new job role, I’ve been reflecting on my experience working in the payments industry. I’ve dedicated a lot of time to understanding the payments landscape, which is enormously complex and fragmented. Once thought to be a fairly mature industry, financial services is now undergoing a major shift initiated by recent technological advancements. As I see it, mobile payments and financial technologies (also known as FinTech) are on the rise as disruptors, and as a result the payments landscape won’t be getting any simpler.

Through my work in financial services, I’ve learned about several interesting technologies—not just FinTech but also remittances, P2P (peer-to-peer) payments, blockchain technology and cyber currencies, to name a few. Many new business models are now emerging to disrupt traditional forms of payment. This disruption is driven not only by the usual Silicon Valley suspects but also by a new set of FinTech players in the finance hubs of New York, London and Toronto.

What’s so fascinating to me is the convergence of technology and financial principles that, aided by a relentless drive from a few companies, is transforming a highly regulated industry. Let’s take a closer look.

FinTech

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It’s no secret that business processes and the decisions that govern them make up the nervous system of an organization. Business process management (BPM) is a well-established discipline that aims to infuse efficiency and visibility into business processes and continuously improve them. The exponential growth and adoption of mobile technologies has allowed organizations to be ever more innovative at their business process management efforts. Mobile business process management is turning out to be a mandatory pattern for organizations that hope to retain their competitive edge.

As a technology consultant within IBM, I have worked with numerous clients in order to shape a mobile BPM solution to support their long-term strategy. Here are a few examples of the tremendous benefits that such a solution can bring (based on true stories):

Mobile business process management

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Adopting a mobile first strategy is no longer optional. Mobile devices overtook desktops in 2014, and the number of enterprise applications optimized for mobility is forecast to quadruple by 2016. As a result, 85 percent of companies have a mobile backlog of up to 20 apps, which is putting pressure on CIOs and their teams to massively scale mobile application development efforts while maintaining the quality, security and reliability required for really great apps.

Some customers have tried a go it alone approach, but anyone who has been down that path knows that integration, security and maintenance headaches can mount quickly. And new research from Forrester shows that these headaches can turn into real dollars spent for companies.

Forrester recently assessed the Total Economic Impact (TEI) of the IBM MobileFirst Platform and found that it delivered a 107 percent return on investment with an eight-month payback period. Key areas of savings included: Continue Reading »

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Do you want to improve mobile app performance? Do you want to increase throughput, capacity and concurrency while reducing your cores and costs? In this post, I discuss how platform choice affects mobile app performance. Continue Reading »

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