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Mobile Business Insights. An IBM Mobile Blog.


 

There’s a lot going on in the payment world, but in this post I want to focus on retail payment trends as we approach the biggest shopping events of the year: Turkey Day and Black Friday. These shopping events set not only the trends but also the tone of what is to come. I firmly believe that commerce trends are the primary drivers of innovation in the retail payment industry. The focus is shifting from the issuers, rewards and payment network to the consumers and merchants.

One interesting trend is the emergence of contextual payment, which is driving dynamic retail payment technologies and systems. For a consumer, contextual payment refers to the device, location services and mobile wallet (or other payment instrument). For enterprises such as retailers, banks or merchants, the story is not that simple. The growing diversity of payment forms—such as in-store, in-app, online, social media and cyber currency—puts the focus back on consumer choice and merchants that support an omni-channel payment experience. Continue Reading »

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November, 25th 2014
8:21
 

Before declaring that I want more push notifications, I probably need to point out up front that I have something of a love/hate relationship with them. Have you been inundated with notifications on your mobile device that are a waste of time or irrelevant? Continue Reading »

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November, 24th 2014
8:34
 

Abandoned appsSo you have created your beautiful app, and it has all the functionality you want, a design you can be proud of and users just waiting to download it. You upload it to the store or market and everything is perfect. Now what? This is the question that many developers (both professional and hobbyist) face. What happens if you get busy or lose funding or lose interest? Does your app need some maintenance, new functionality or an updated design? After committing so much time to it, have you fallen out of love with your app?

The mobile testing company Stardust has found that across all the mobile app download sites, 50 percent of apps have never been updated beyond their initial version and have received fewer than 10 reviews. Why don’t developers update their apps? You could argue that they got it right the first time, but as a developer I know that this is never the case. No matter how simple your app is, you can always find something to improve or optimize. Especially with today’s iterative or agile development approaches, the first version is usually only the start of an app’s full functionality.
Continue Reading »

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November, 21st 2014
8:32
 

Smartphone adoption has reached a massive number across the globe. The convenience that mobile devices bring to us as individuals and employees makes them crucial for helping enterprises to generate more business opportunities, drive more revenue, improve client satisfaction and increase employees’ productivity.

Users’ expectations for mobile apps have grown dramatically. Nowadays, the mobile app market is full of innovation. If mobile applications don’t meet users’ expectations, they will easily be abandoned. Users might give an app a few chances, but eventually they will uninstall it if it is not performing as desired. On the contrary, good apps lead to more user engagement and thus more revenue generation (for customer-facing apps) or more productivity (for enterprise apps).

According to a study conducted by Forrester on mobile app consumers, the top three reasons why a consumer would describe an app as a poor one are: Continue Reading »

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By Katie Barnett, Klaus-Peter Schlotter, and Benjamin Wisnewski

Managing mobile expectations

Collectively we’ve worked on dozens of mobile enterprise engagements with our clients. In that time we’ve learned a thing or two about setting the right expectations for the development of new mobile apps. Here are five of our favorites, along with tips on how to handle them. Continue Reading »

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