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Mobile Business Insights. An IBM Mobile Blog.


In this post I want to share a model for understanding how and where mobility services can be categorized as part of an overall enterprise mobility framework.

When I work with my clients on a mobility strategy, there are times when we lose sight of the overall strategy because we are concentrating on a specific “point” solution. This occurs when we get focused on a specific mobile topic such as device management, security, applications or infrastructure-related components and find it difficult to visualize its interaction with an overall framework.

To be able to contextualize a specific service under consideration, I developed a simple diagram in which a service can be related to an overall model based on simple domains. My objective is to understand the requirements needed within a specific domain to support the respective services. Continue Reading »

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Mobile securityAs people’s use of mobile devices as a business tool continues to grow, it stands to reason that security threats to those mobile devices will also grow. Common security threats on mobile devices include mobile malware, misconfigured privacy settings, lost or stolen devices and unauthorized access. Because so many companies are allowing employees to use their own mobile devices for business purposes, security professionals now must concern themselves with controlling and monitoring corporate data on these devices in addition to maintaining appropriate security measures such as malware protection and privacy controls.

Last year, the McKinsey Global Institute estimated that “$900 billion to $1.3 trillion in annual value could be unlocked by products and services that enable social interactions for business.” This year McKinsey research found that the following five social tools and technologies are the top ones currently being used for business on mobile devices: Continue Reading »

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Customer loyalty apps

Many companies offer loyalty or rewards programs to frequent consumers. A loyalty program gives a consumer access to new products, special sales offers or free merchandise. Customers typically register their personal information with the company and are given a unique identifier, such as a numerical ID or membership card, and they use that identifier when making a purchase by way of a bar code. More and more companies are using mobile apps to attract a wide audience for their reward programs.

The purposes of loyalty programs include: Continue Reading »

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December, 12th 2014

Mobile app performance

Two-second app performance: Is it good enough?

Changing the TV channel, hanging up my jacket, popping some bread in the toaster—all of these simple tasks take just a few seconds. If any of them take longer, I’ll abandon the activity and move on. For example, if someone unplugs the toaster, I grab something else for breakfast. The world today is used to instant gratification, and the new norm is two seconds or less. Mobile users expect the same with mobile devices. In fact, 49 percent of users say they use mobile devices to save time and not waste time, according to “Good Apps, Bad Apps,” a commissioned study conducted by Forrester on behalf of IBM. Continue Reading »

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You’ve probably been hearing more about mobile payments lately. If you think this concept is still far off in the future, you are wrong. While the technology to actually use your mobile device in the same manner as your credit card is still developing, you can already arrange many different types of mobile payments on your device now. Read on for five ways you can start using your mobile device to make payments today! Continue Reading »

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