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Mobile Business Insights. An IBM MobileFirst Blog.


 

Posted by
David Judge in

10 mobile terms
In the mobile space one thing is clear: we are awash with acronyms and terms that can be confusing! With this in mind, the following is my attempt at demystifying these terms in order to help you understand what fits where, when and how:

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Posted by
Zach Jory in

The IBM MobileFirst portfolio will be on display at next week’s IBM Smarter Commerce Global Summit in Nashville.

The mobile presence will include a demo booth in the solution center staffed by experts demonstrating how the IBM MobileFirst portfolio can enable businesses to put mobile first.

Three IBM mobile experts will be on hand, discussing on how to leverage IBM mobile solutions to put your business in motion. Continue Reading »

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May, 17th 2013
5:15
 

Posted by
Kate Motzer in

What’s the return on investment for deploying bring your own device (BYOD)? A recent Forrester study documents the benefits and ROI to managed mobility. Our infographic below shares key findings.

BYOD total economic impact

What are your thoughts on these findings on BYOD? Share your thoughts and insights with us and send us a tweet @IBMMobile.

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In my first post about mobile wallets, I highlighted that the mobile wallet offers more than mobile payments and something different than e-wallets. Although payments solutions are a fundamental part of the mobile wallet, and probably also the core enabler for it, the concept of the mobile wallet goes far beyond this. The mobile wallet is an integrator for all services that enable high-security authentication and handle sensitive personal data.

First, mobile wallets include everything today carried in the physical wallet—payment cards, personal ID, driver’s license, company ID and access cards, health insurance and social security cards, and even cash (in the sense of valuable assets like digital coins). Second, they involve all kinds of keys that are usually carried in our pockets, like the car key, the key to our home and other keys, such as for a hotel room. Third, they contain digital signatures and IDs to enable more secure Internet payments and other online authorization services.

The value proposition of the mobile wallet is to digitize these items and let the physical wallet disappear. Furthermore, these digitized services can be issued, controlled and blocked more flexibly over the mobile network. More important, they can be combined with each other and external services.

An illustration

Car rentals

Let’s illustrate using the example of car rentals. Currently, car rental requires identifying yourself with a personal ID and authenticating that you’re a liable driver. Then you get a physical car key, and after car usage you handle payment. Imagine this scenario with a mobile wallet. Identification and authentication can be done with an ID service and the driver’s license stored in the mobile wallet or over the mobile network. The car key can be issued temporarily in the mobile wallet, and payment happens with the payment card stored in the mobile wallet. This lowers entry barriers for using such a service and allows a much more flexible handling of the rental processes. There are also no stationary offices required to serve the customer anymore. The whole car rental process suddenly becomes mobile.

First approaches in real life Continue Reading »

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Posted by
Gregg Smith in

Blackberry Live 2013

As a long time BlackBerry user, partner and integrator, IBM is making a solid appearance at the BlackBerry Live conference in Orlando this week. Almost 40 employees from across all parts of IBM are here to gain insight into the latest developments of the BlackBerry platform and ecosystem. IBM, as well as our customers, see BlackBerry playing a role as part of a strategic enterprise mobility strategy.

BlackBerry is back Continue Reading »

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