Instrumented Interconnecteds Intelligent

Mobile Business Insights. An IBM Mobile Blog.


 

Interactive app testing with MQA

Do you regularly test your mobile applications as soon as a new build is released?

Today’s mobile users have very low tolerance for apps that don’t work. Only 16 percent will try an app more than twice, which means that one or two app failures is all it takes to mean doom in the app store reviews. This no-forgiveness policy makes mobile app testing more important than ever.

Once you’ve designed and developed an app, testing is an essential next step to guarantee app quality and generate more favorable reviews in the app store. Continue Reading »

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Cloud, mobile and enterprise data

Recently, I’ve heard from a number of companies that are rethinking how to integrate mobile applications into their approach to data management. These companies have introduced innovative mobile apps based on customer demand. However, it has turned out to be more complicated than they anticipated. IT leaders are discovering that user expectations are not being met.

What is the problem? The complexity of the data supporting the application is leading to poor performance. While these applications may have a sharp looking user interface, users are having trouble with the performance of data searches or completing transactions. They have very high expectations for the level of performance on their mobile devices and very little patience.

The new generation of mobile applications relies on data that is distributed across the globe. Some data might be in a data warehouse, while other data sources might reside in a public cloud service or on the mobile device itself. This is a big change from previous generations of mobile applications (such as games) that were fully isolated to the mobile device. Today mobile applications are highly reliant on integrating and communicating disconnected data. Having access to this data and associated analytics is important to users. However, the data needs to be managed in a way that supports user expectations. This isn’t easy. Continue Reading »

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Mac at WorkOrganizations are striving to become more agile so they can engage in the new connected world to provide business benefits, leverage new technology and offer employees a seamless work environment.

This trend is causing organizations to rethink device strategies and end user support. Companies are looking to give their employees a superior user experience and are turning to device of choice as an option. With this trend, analysts have seen a growth in Mac adoption in the enterprise.

The proliferation of mobile devices is not only changing the way people connect and communicate but is also giving enterprises a competitive edge. However, it presents new challenges for the CIO. Until now, enterprise customers had to either manually manage deployment of Mac products within their IT environments, which is costly and labor intensive, or run the risk of having unmanaged Apple products connected with their systems.
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Mobile is changing the way we live and work. Leading companies today are adopting a mobile-first approach to business, with mobile application development at its heart.

On July 23rd, IBM was named a leader in Gartner’s 2015 Magic Quadrant for Mobile Application Development Platforms (MADPs). A MADP is an integrated platform for application development and management—an all-inclusive set of services for addressing the mobile application lifecycle from beginning to end. In the rapidly evolving mobile market, MADPs are helping many businesses to gain a competitive advantage thanks to their easy-to-integrate set of built-in capabilities for mobile app development.

Mobile application development platforms

What defines a leader in mobile app development?

For its report, Gartner evaluates competing MADPs on their ability to help businesses design, develop, test, deploy, distribute and manage a portfolio of cross-platform mobile apps on a range of devices. A leading app development platform should address a wide range of use cases that businesses face on their mobile journey. Continue Reading »

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Business process management

Time and again, I’ve seen mobile proofs of concept that are full of “sizzle” to attract and excite business users, but they end up not being delivered due to a lack of back-end capabilities to support them. For example, I’ve seen mobile concepts that deliver in-context information to police officers in operational environments, something that would greatly enhance their ability to apprehend suspicious characters. This idea was sound, but the mobile app never got delivered because the back-end process capability to support it didn’t exist. These situations often leave business users disappointed when they realize their shiny prototype is as hollow as the cereal box robots we built as kids.

Is “fail early, fail often” to blame? Continue Reading »

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