Hold on. My web page is still loading on my mobile phone. It’s apparently downloading a lot of images, so I guess I shouldn’t have clicked that link on the search results page. … It has loaded now, but where is the sign-in button? I should probably just go back to my notebook.
Have you faced a scenario like this? Are you satisfied with your search results on a mobile device? I’m definitely not, and here’s why: the same pages that show up in the web search results show up on the mobile phone. But some pages are not suited for viewing on mobile.Tweet
At what point does an enterprise strategy based on Chromebooks become surprisingly similar to an older, established strategy based on traditional intelligent terminals?
This article makes the interesting suggestion that for some enterprises, or at least some tasks within an enterprise, a Chromebook strategy might be plausible or even appropriate.Tweet
With the holiday shopping frenzy upon us, mobile is once again top of mind for online retailers. According to IBM data, mobile sales last Friday reached 21.8 percent of total online sales – an increase of nearly 43 percent compared to Black Friday 2012. The question is – are retailers ready for this flock of early birds as mobile shopping reaches new heights?
To better prepare for and act on real-time trends, many retailers are going above and beyond to embrace a mobile first approach. This means viewing mobile as the most critical touch point for customer engagement – one that has the ability to transform the user experience by delivering new levels of convenience and tailored, contextualized offers that drive more valuable interactions while supporting brand and message consistency across other channels like web and social.
A mobile first approach also requires retailers to ready back-end systems and databases to securely handle volumes of mobile transactions, develop apps for a variety of platforms and devices, create custom push alerts based on location data, and even offer in-store promotions delivered in real-time to shoppers on their devices.Tweet
Wikipedia defines ecosystem as “a community of living organisms (plants, animals and microbes) in conjunction with the nonliving components of their environment (things like air, water and mineral soil), interacting as a system.” How does this relate to mobile, you ask? You start with a physical device, but it only becomes useful when you add a community of developers, service providers, OS vendors, apps and mobile users to build a mobile ecosystem.
Do you think smartphones would be so successful without all the third-party apps? Prior to the iPhone, most mobile device and service providers would not allow independent software developers to add apps to their phones, which meant you only had access to the limited number of apps that came with your phone. Once the mobile device was opened up to outside developers, the number of apps you could run on your phone grew exponentially, and the rate of innovation increased faster than any one device vender could have accomplished on its own. Just a few years ago, you may have been limited to five or 10 apps pre-loaded on your phone; now you have access to millions.
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