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Arvind Rengarajan in

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Mobilepedia

Confused by some of the terms used by your colleagues working on mobile solutions? In this post I’ve written explanations for some of the commonly used mobile acronyms.

BYOD: bring your own device

You probably know BYOB (if not, look it up!). The similar term bring your own device (BYOD) became prevalent when companies started to enable their employees to use their personal mobile devices for work. This was aimed at increasing employee productivity and satisfaction. There can be many devices in any given company, and creating a policy for managing them can be a challenge. This is a key concern for all enterprises to address today.

CX: customer experience

This term is commonly used by enterprises to refer to the customer’s visual experience of their mobile application. The experience involves the time it takes to respond to a request on a mobile device, usability and accessibility of the app and so on. The customer experience is evaluated through visual analytics tools like IBM Tealeaf CX.

M2M: machine to machine

This refers to all the technologies and solutions where multiple devices or systems communicate with each other. The devices or systems could be wireless as well as wired. It finds its applications in all walks of life and different industries and has given rise to the concept of connected entities like connected homes, connected vehicles and so on. It is a market that is growing rapidly with the global M2M connections expected to reach 18 billion by the end of 2022.

MBaaS: mobile backend as a service

This refers to the set of mobile services offered by a provider over the cloud. This rapidly growing service sits on top of the other cloud-based service known as platform as a service (PaaS). This acts as an accelerator to mobile application development and delivery through a variety of ready-to-use services like data storage for use by mobile applications, mobile application management for managing application functionality, easier integration with existing services and so on.

MDM: mobile device management

This refers to the solutions for the challenges posed by an enterprise’s associated policy for BYOD. Though the name suggests that this is applicable only to mobiles, it is almost always applied to other types of devices. It involves securing mobile devices, notebooks, desktops and servers from potential security threats, like using remote password locks and resets for lost or stolen devices or partial and full data wipes.

NFC: near field communication

This refers to a short-range radio technology based on radio frequency identification (RFID) that uses magnetic induction for communication between two devices. The use of NFC on mobile phones is based on the concept that anything considered as data can be carried on a mobile phone, like business cards, coupons or even credit cards. The advantage with NFC is that because the transmission range is so short, a transaction is inherently secure. Mobile coupons; airline, movie or parking tickets on mobile; and mobile payments are some of the usage examples for NFC.

UX: user experience

This term is a development from user interface (UI), denoting that the web user is no longer satisfied with an interface but is looking for a better experience. It means the same as CX but is used more generally for all types of users of rich Internet applications.

I hope this list of acronyms and their descriptions was helpful. Look for even more mobile terms in another blog post, “Learn 10 key mobile terms in five minutes.” And if you have another acronym in mind, let me know on Twitter @ArvindMobile.

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2 Comments
 
September 19, 2013
9:23 am

Liked the topic Aravind, Its indeed the acronym age, and I agree with Rajesh that we can always add a lot of other terms to this list :)


Posted by: Piyush Y
 
September 12, 2013
7:15 am

Good one Arvind, thanks for sharing. Some more from common people perspective, IMEI (Intenrnational Mobile Equipment Identity) PayG – Pay as you Go :-)


Posted by: Rajesh R
 
1 Trackback
 
December 27, 2013
12:48 pm

[…] you’re new to mobility and confused by all the acronyms, check out Arvind Rengarajan’s “Mobilepedia: The hitchhiker’s guide to acronyms in mobility” and David Judge’s “Learn 10 key mobile terms in five minutes” for quick reference. Both […]


Posted by: Mobile enterprise for beginners: What I learned in 2013 | IBM Mobile
 
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