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Kevin Custis in

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The International Data Corporation (IDC) has named IBM a leader in its latest report, “IDC MarketScape: Worldwide Mobile Application Development, Testing, Management and Infrastructure Services 2014 Vendor Assessment.” The report evaluated the strengths and weaknesses of 14 enterprise mobility service providers on 117 criteria, including range of service offerings, delivery model, scalability, customer service and growth strategy. The report praised IBM for technical expertise in mobile, execution, range of services capabilities, innovation, research and development (R&D) and global delivery.

The business value of mobile is not in the device itself; instead, it’s in what you do with it. Mobile applications play a key role in enabling “business in motion” for business-to-consumer, business-to-employee and business-to-business transactions. IBM has been delivering mobile solutions to thousands of clients for well over a decade. In 2013, IBM launched IBM MobileFirst, the industry’s most comprehensive mobile portfolio of solutions, services and partnerships designed to deliver measurable business value from mobile technologies.

Becoming a mobile enterprise begins with a strategy and includes policy, education and technology. Understanding the current state of mobility, the desired goals and the gaps is critically important to developing and executing a roadmap. Many enterprises simply “don’t know what they don’t know,” especially with mobile. Engaging an experienced professional that can articulate “the art of the possible” and draw on the experience of developing mobile solutions for similar clients worldwide can not only accelerate time to market and reduce costs, but also help you build a sustainable IT strategy for a dynamic mobile environment moving forward.

Qantas Freight recently engaged IBM to help overhaul its old paper-based systems to improve the tracking, processing and delivery of freight. By using industry-leading mobile technologies and analytics, Qantas Freight now has the insights it needs to continually improve service delivery. Customers can now access real-time information on their mobile devices. The complete case study is available online, and the video below provides more details.

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Let me also take this blog post as an opportunity to welcome you to join IBM and our esteemed clients and partners at the IBM Impact 2014 conference in Las Vegas, Nevada, USA. Attend the conference to experience other great mobile transformation stories and see how mobile is reinventing businesses globally.

IBM is proud to be recognized as a leader in the latest IDC report for helping our clients to achieve success. Additional references are available on the IBM MobileFirst case studies website. Feel free to connect with me on Twitter at @KevinCustis to talk more about how IBM can help your company become a mobile enterprise.

 

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