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Nick Defilippis in

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Mobile pacesetters

Mobile deployments continue to grow, driven by a variety of factors from customer service to work productivity. In fact, according to a new study just released by the IBM Center for Applied Insights, 78 percent of enterprises have deployed mobile technologies and solutions at their organization . During the next two years, over three quarters of enterprises plan to increase investments in the mobile arena.

For pacesetters—those enterprises that believe emerging technologies are critical to their business success and are adopting them ahead of competitors—it seems that the only downside to mobile is not fully committing to it. Not only do these pacesetters integrate mobile into the fabric of their enterprise, but they combine other key technologies with mobile in order to realize its full potential. One of these technologies is cloud, with 55 percent of pacesetters using cloud to deliver and use their mobile initiatives. These enterprises are four times more likely than lagging enterprises to use cloud to deliver mobile applications and functionality.

So how can you prepare your enterprise to fully realize mobile? You must take into account three factors:

  • Building for mobile. This is all about speeding up time to market through streamlining mobile application development, giving you a competitive advantage in your market while reducing costs.
  • Protecting the enterprise. This means securing your business for end-to-end mobile. It’s everything from enacting effective bring your own device (BYOD) policies to having the security protocols in place to protect your infrastructure against the myriad of mobile devices, transactions and mobile processes taking place around the clock.
  • Engaging your customer and your employees. Here you’re unleashing the full power of mobile and engaging your customers across every mobile channel, learning about them and interacting with them on their terms.

Fortunately, it doesn’t matter where an enterprise falls in the journey of establishing an effective mobile enterprise (be it simply building a mobile app or integrating mobile throughout the enterprise). The IBM MobileFirst initiative can unleash the full power of mobile innovation. Through a range of products, solutions and expertise, IBM MobileFirst can help your company to understand and master the practices that will put you on the road to becoming a mobile enterprise.

To learn more about IBM MobileFirst, click here.  You can also watch the replay of the 2014 IBM Business Tech Trends study webcast. To learn more about the findings from the 2014 IBM Business Tech Trends study, visit the Center for Applied Insights.

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1 Comment
August 28, 2014
12:52 pm

Great insight – thank you!

Posted by: Mike B.
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