By Alistair Rennie
Leaders at a global food service company wanted to understand more precisely the types of people who visit their stores throughout a typical day. The goal: To spot hidden patterns that could help them market to specific customers more successfully.
With IBM’s help, they began incorporating Twitter streams into their analysis of loyalty-program data. The exercise quickly produced surprising insights. For instance, they learned that people with similar tastes in food and drinks tended to come in at specific times of day. One time-constrained type of customer, for instance, visits the stores nearly every morning, purchases food and beverages to go, and even buys their lunch during their morning visit. Continue Reading »
By Florian Pinel
Co-creator, Chef Watson
I love cookbooks. I must have 200 of them packed in a bookcase in my family’s apartment in East Harlem, N.Y. They’re from all over the world, in English, my native French, Russian, Hungarian and German. Soon there will be a new one: Cognitive Cooking with Chef Watson: Recipes for Innovation from IBM & the Institute of Culinary Education.
This latest addition to my collection is a result of IBM’s successful collaboration with the Institute of Culinary Education to pair the recipe expertise of world-class chefs with the cognitive power of Watson to generate novel and tasty dishes.
By Donald Coolidge
The day we launched the Kickstarter campaign for Elemental Path and our Cognitoys was one of the most amazing days of my life. Within hours, we had reached $10,000 and, before the end of the day, we had topped our goal of raising $50,000. Today, with just three days to go in the month-long campaign, we have raised nearly $250,000. (Hey, it’s not too late to join in!)
It all seems magical. But the magic actually started a little over one year ago, when we first learned of the Watson Mobile Developer Challenge. Entering, and, ultimately, winning the Challenge led to us launch a new company and set out to develop a new generation of fun and educational toys based on cognitive technologies. We plan on introducing our first product in November–in time for the holiday shopping season. Continue Reading »
By George Dannecker
For years we’ve talked about how the Internet of Things (IoT) has the potential to change our world, but the challenges have always been battery life, short distances, high costs and difficulty to deploy. But these challenges didn’t stop, Senet Inc, formerly known as EnerTrac, from building its own private long range and low cost IoT network four years ago.
You may ask, why build up our own? Well, the major telecom operators are focused on cell based networks, which is necessary to facilitate high data rate applications, but is too expensive and energy demanding for the types of IoT applications we had in mind.
So we decided to become America’s first Network as a Service (NaaS) provider. In a way, a NaaS really isn’t much different then a telecommunications operator, where we essentially rent out our wireless infrastructure to clients — the first ones coming from the heating industry, more specifically delivering oil and propane heating to residences and businesses. Continue Reading »
By Carolyn Baird
The Millennial generation, which prioritizes transparency, relevancy and engagement from consumer brands, has had a profound impact on consumer marketing practices. But will this fast-growing group, which is rapidly ascending to leadership positions within their organizations do the same for business-to-business (B2B) marketing?
In a just-released report by the IBM Institute for Business Value (IBV) on the power of Millennials, the study reveals that Millennials’ high expectations as consumers are indeed impacting their expectations for their B2B client experiences. Continue Reading »
By Paul-André Savoie
If you drive a vehicle, you have no choice but to pay insurance for it. And depending on an individual’s age and where they live, these rates could go up or down. But shouldn’t premiums be based on how a person actually drives?
The insurance industry is in the midst of a transformation, and technology trends like telematics is one of the factors responsible for this change.
Telematics is the convergence of wireless telecommunications technology and informatics. Using real-time analytics from sensors, information about certain events can help companies in the automotive, telecommunications and industries characterize their products and create competitive advantage. Continue Reading »
By Joe Phillips
As you sit in your office reading this story, consider this: you’re surrounded by data.
Computers, lights, power strips, air conditioning, elevators, alarms and meters – all of this is generating data inside the building. This data can reveal powerful information to make offices, campuses and large buildings work better.
While the Internet of Things has entered the building, this explosion of data constantly reports out on what’s going on, but often it’s not easy to use. Many organizations don’t see or take advantage of data as well as they could. They often operate on a system-by-system, building-by-building basis with little correlation to business outcomes. Continue Reading »
By Rob van den Dam
For years, Communications Service Providers (CSPs) dictated the products and services consumers would pay for and adopt. The problem is, they weren’t always the most creative or innovative. In more recent times, the more interesting services such as free video, television and messaging served over traditional networks, have come from so-called, over-the-top (OTT) providers like Skype or What’s App.
In the process, the CSP has largely been relegated to middleman status. But that’s about to change. Continue Reading »
By Robin Phillips
As the UK’s leading pharmacy-led health and beauty retailer, Boots UK is always looking for opportunities to deliver our customers the best possible care, no matter when and from where they are shopping with us.
Today, many of our interactions with customers involve mobile to varying degrees – whether customers are searching store locations or browsing products on their smartphone, making a purchase using a smartphone, or receiving personalized promotion offers via text or through social media channels. Continue Reading »
By Steve Hamm
Chief Storyteller, IBM
During the TV broadcast for the 1977 World Series, color commentator Howard Cosell left a seemingly indelible mark on New York City’s Bronx Borough when the camera panned above Yankee Stadium and captured a building involved in flames. “Ladies and gentlemen, the Bronx is burning,” he said. It was a time when people were giving up not just on the Bronx but on the American city as an institution.
Many cities have staged amazing turnarounds in recent years. But can the Bronx? Continue Reading »