By Loren McDonald
A recent joint study conducted by IBM and Econsultancy titled, The Consumer Conversation, is shining new light on a growing gap between the messages marketers are sending out and what their customers are actually receiving.
In the old world of marketing, the path-to-purchase was straight and narrow. Marketers based communications on their own marketing calendar, not necessarily on what was best for the consumer. But today’s path is far more complex, with marketers and entire organizations tasked with engaging an increasingly elusive customer when it’s best for the customer. Succeed at this, the theory goes, and every interaction is relevant, targeted and personalized. Continue Reading »
By Ron Ambrosio
Later this month the Pacific Northwest Smart Grid Demonstration Project (PNW-SGDP), the largest smart grid demonstration in the U.S., will be completed.
This five year-long project is the largest of 16 such projects funded by the U.S. Department of Energy. It spans five states and involves about 60,000 metered customers. The goals of the projects include helping create a more efficient and effective electricity infrastructure that does a better job of containing costs, lowering emissions, incorporating more renewable energy sources, improving grid reliability, and giving consumers greater flexibility. Continue Reading »
By Jeff Marshall
When you think of marketing and advertising, the common thread between them is clear: communication. One group seeks to effectively communicate a message to another group. It’s pretty simple.
At Havas, one of the leading international marketing agencies in the world, communication is our lifeblood. But the discipline continues to evolve. Massive shifts in technology and society dictate that we – that everyone – rethink and advance the way we all communicate.
In a report we released last year called The New Consumer and the Sharing Economy, we unearthed some profound statistics about people and the way their lives and business operations were changing as a result of three things: overconsumption, new technologies and newly accepted behaviors. Continue Reading »
By Deepak Advani
The marketing experiences that we receive, whether via email, snail mail or the phone, say a lot about us.
For example, by taking one look at the mail I receive each day, you will quickly learn a few things. First, I have personal interests and I’ve developed strong relationships with brands based on these interests.
They know who I am, things I may be interested in, they offer me deals and more. I have become a brand advocate based largely on their commitment to personalizing campaigns to me rather than throwing out messages and waiting to see what sticks.
Unfortunately, these experiences are just one example of the campaigns I receive most days. Now let’s go back to my email example. In taking another glance you will find a far greater number of messages from recognizable brands that clearly do not know me. It’s called spam of course. Continue Reading »
By Steve Hamm
Last November in a championship powerboat race off Key West, Florida, Nigel Hook, skipper of Lucas Oil 77, was knifing along at more than 140 mph when he got a heads up from his support team that one of the main batteries was about to fail. That would have left the boat dead in the water. Instead, Nigel quickly switched to another battery and completed the race–finishing in 3rd place.
How did the support team know the battery was about to fail? Lucas Oil 77 is not only a monster of a motorboat; it’s also a node on the Internet of Things. Hundreds of sensors attached to the engines, navigation system and crew members monitor their health and beam the data wirelessly into the cloud, where it’s analyzed, and, when the system spots trouble, Nigel and the support team get alerts. Continue Reading »
By Joel Cawley
As climate change advances, the frequency and severity of weather and climate disasters is increasing. That’s bad news for all of us, and it’s particularly dire for the people who lose property or loved ones as a result.
But what if insurance companies had much more timely and detailed understanding of weather events as they happened? They could help people avoid the worst and recover more quickly when they’re hit hard.
Imagine this scenario: A string of tornados is heading toward a city. An insurance company, supplied with a stream of real time weather information, issues up-to-the-minute alerts to its customers with more details about the path of the tornados than they can get on TV. Immediately after the twisters whip through the area, the company sends out text messages to policyholders inquiring about their safety. It asks customers to send photos of damage through a smartphone app. Continue Reading »
By Carolyn Pampino
We may be drowning in a deluge of email, but our research has found that email is not dead. The tools we use to access our email, however, are outdated and were invented before the word “Internet” became a household name. Instead of our managing email, what we need is a better way to communicate, which is focused on deeper engagement and better outcomes.
Social tools, and mobile and cloud technologies have significantly changed the expectations of consumers about mail, social interaction and other collaboration tools. We bring these expectations to the workplace. While at work, many of us experience significant information overload from disconnected applications built for an earlier era. Continue Reading »
Big Data, once thought to be the answer to unlocking insight, has itself become a challenge. From the vast amount of digital content online to new types of data streams from social, mobile and other sources, information overload pervades all aspects of our lives.
Identifying true insights trapped within that data is a difficult task. How do you sift through the 95 percent of information that doesn’t matter to find the five percent that does?
Enter IBM Watson and the era of cognitive computing. Watson has both an insatiable appetite for Big Data and the unique ability to contextually analyze that information to unlock meaningful insights. Continue Reading »
18F, an organization within the General Services Administration (GSA), was launched in 2014 to help drive innovation across government. Along with its sister organization, the U.S. Digital Service, 18F is transforming government in new ways using a combination of cloud, mobile and agile services.
Greg Godbout, Executive Director at 18F, and a 2013 Presidential Innovation Fellow, helped start the organization and led the team responsible for its success. Next month, Godbout is stepping down from his role to take on new challenges at another government agency. The Smarter Planet blog caught up with him at a recent IBM-sponsored Government Executive federal cloud event to get his perspectives on the roles of cloud and innovation. Below are excerpts. Continue Reading »
By Pamela Induni
It’s been a busy start to the year for IBM’s Watson University Programs as we expand our efforts to bring together the best and brightest student minds to apply Watson and cognitive computing technology in new and interesting ways.
In fact, I’m just stepping off a plane from our very first international University Case Competition which took place in France last weekend. Continue Reading »